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The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Welcome to The Blue Sofa: Beyond Strategy — a podcast about leadership and business growth for women in business.
I’m Mia Poulsen, and this is where we go deeper than tactics.
Because at some point, growth is no longer about learning another strategy. It is about developing the leadership required to hold more complexity, visibility, responsibility, and scale.
Inside each episode, we explore the architecture of sustainable growth. We talk about decision-making, developmental psychology, identity shifts, and the internal structures that determine how far your business can actually expand.
This is not a podcast about trends or quick wins.
It is a space for thoughtful conversations about what it means to grow as a female leader — to increase capacity, to evolve your authority, and to build a business that reflects who you are becoming.
If you are ready to move beyond strategy and into leadership, you are in the right place.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Redefining Success: Allie Bjerk on Tiny Offers, Big Results & Doing Business Differently
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this soulful and refreshing episode, I sit down with the brilliant Allie Bjerk — marketing strategist, tiny offer queen, and mom of 3 — to explore what it really means to build a wildly successful business without sacrificing your life, values, or sanity.
We dive into:
✨ How Allie built a 7-figure business without hustle, launches, or constant social media
✨ The power of systems, tiny offers, and automation to create true freedom
✨ Her honest journey from behind-the-scenes designer to CEO and thought leader
✨ The mindset shifts that helped her stay rooted in family, flow, and purpose — even at the top
✨ Her soulful secret (spoiler: a big next-level move is on the way!)
Whether you're craving more spaciousness, wanting to scale sustainably, or just tired of the bro-marketing model — this one’s for you.
Let’s redefine success, one tiny (but mighty) step at a time.
Find Allie here:
Join my free masterclass series:
Rising Star The Masterclass, and learn how to scale to 6-figures without hustle 👇🏻