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The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Welcome to The Blue Sofa: Beyond Strategy — a podcast about leadership and business growth for women in business.
I’m Mia Poulsen, and this is where we go deeper than tactics.
Because at some point, growth is no longer about learning another strategy. It is about developing the leadership required to hold more complexity, visibility, responsibility, and scale.
Inside each episode, we explore the architecture of sustainable growth. We talk about decision-making, developmental psychology, identity shifts, and the internal structures that determine how far your business can actually expand.
This is not a podcast about trends or quick wins.
It is a space for thoughtful conversations about what it means to grow as a female leader — to increase capacity, to evolve your authority, and to build a business that reflects who you are becoming.
If you are ready to move beyond strategy and into leadership, you are in the right place.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Why You're Wasting Time on AI, Funnels & Ads (And What to Focus on Instead)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Are you doing all the things—AI prompts, funnels, ads, content—but still not getting clients or the growth you dream of?
In this episode, I break down why advanced strategies don’t work when the foundation isn’t solid—and what to focus on instead.
I’ll walk you through:
- Why so many soul-led entrepreneurs fall into the hustle trap of constant doing (and how to get out of it)
- The six invisible, foundational business pillars that need to work before you amplify
- How to build a client attraction system that pulls in aligned buyers (not just freebie seekers)
- The truth about "magnetic offers"—and why they’re not enough on their own
- The difference between scaling chaos and scaling clarity
- How to test and validate your offer before automating or launching ads
- My personal story of starting in all the wrong places, battling imposter syndrome, and ultimately building a thriving business by mastering the basics
I also share parts of my own journey—starting in the wrong place, building funnels that didn’t convert, and how I turned it all around by mastering the basics.
This is for you if:
- Your content and funnels aren’t converting
- You feel like giving up (but deep down, you know you won’t)
- You’re ready to build a business that actually works—before you try to scale it
Resources I Mentioned:
- 🎁 [Free Masterclass] Magnetic Marketing
- 🌟 [Join Rising Star] Build the online business you know you are meant to
- 🎧 Related episode: The 4 Levels of Transformation
Join my free masterclass series:
Rising Star The Masterclass, and learn how to scale to 6-figures without hustle 👇🏻