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The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
Why You're Wasting Time on AI, Funnels & Ads (And What to Focus on Instead)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Are you doing all the things—AI prompts, funnels, ads, content—but still not getting clients or the growth you dream of?
In this episode, I break down why advanced strategies don’t work when the foundation isn’t solid—and what to focus on instead.
I’ll walk you through:
- Why so many soul-led entrepreneurs fall into the hustle trap of constant doing (and how to get out of it)
- The six invisible, foundational business pillars that need to work before you amplify
- How to build a client attraction system that pulls in aligned buyers (not just freebie seekers)
- The truth about "magnetic offers"—and why they’re not enough on their own
- The difference between scaling chaos and scaling clarity
- How to test and validate your offer before automating or launching ads
- My personal story of starting in all the wrong places, battling imposter syndrome, and ultimately building a thriving business by mastering the basics
I also share parts of my own journey—starting in the wrong place, building funnels that didn’t convert, and how I turned it all around by mastering the basics.
This is for you if:
- Your content and funnels aren’t converting
- You feel like giving up (but deep down, you know you won’t)
- You’re ready to build a business that actually works—before you try to scale it