The Blue Sofa - Soulful Secrets to Scale Your Online Business as a Female Entrepreneur

Why You're Wasting Time on AI, Funnels & Ads (And What to Focus on Instead)

Mia Poulsen

Are you doing all the things—AI prompts, funnels, ads, content—but still not getting clients or the growth you dream of?


In this episode, I break down why advanced strategies don’t work when the foundation isn’t solid—and what to focus on instead.


I’ll walk you through:

  • Why so many soul-led entrepreneurs fall into the hustle trap of constant doing (and how to get out of it)
  • The six invisible, foundational business pillars that need to work before you amplify
  • How to build a client attraction system that pulls in aligned buyers (not just freebie seekers)
  • The truth about "magnetic offers"—and why they’re not enough on their own
  • The difference between scaling chaos and scaling clarity
  • How to test and validate your offer before automating or launching ads
  • My personal story of starting in all the wrong places, battling imposter syndrome, and ultimately building a thriving business by mastering the basics


I also share parts of my own journey—starting in the wrong place, building funnels that didn’t convert, and how I turned it all around by mastering the basics.


This is for you if:

  • Your content and funnels aren’t converting
  • You feel like giving up (but deep down, you know you won’t)
  • You’re ready to build a business that actually works—before you try to scale it


Resources I Mentioned: