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The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Welcome to The Blue Sofa: Beyond Strategy — a podcast about leadership and business growth for women in business.
I’m Mia Poulsen, and this is where we go deeper than tactics.
Because at some point, growth is no longer about learning another strategy. It is about developing the leadership required to hold more complexity, visibility, responsibility, and scale.
Inside each episode, we explore the architecture of sustainable growth. We talk about decision-making, developmental psychology, identity shifts, and the internal structures that determine how far your business can actually expand.
This is not a podcast about trends or quick wins.
It is a space for thoughtful conversations about what it means to grow as a female leader — to increase capacity, to evolve your authority, and to build a business that reflects who you are becoming.
If you are ready to move beyond strategy and into leadership, you are in the right place.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business
Turning Messy Middles Into 80k Momentum with Allison Hardy
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In today’s episode, I’m joined by email marketing expert Allison Hardy.
Her story starts in a place many women know all too well: laid off at six months pregnant, facing uncertainty, and questioning her worth. But instead of giving up, she pivoted — and what unfolded was a business built around her life, not the other way around.
We go deep into the messy middle of entrepreneurship — the postpartum depression, the breakdowns, the trial-and-error — and how those moments often become the doorway to your most aligned and sustainable success. Allison also shares how she built an $80k evergreen email funnel (yep, the one that still sells for her today), and what it really looks like to grow your business with soul and strategy.
This episode is your permission slip to evolve, pivot, and create something that fits your life right now.
What We Talk About in This Episode:
- How being laid off during pregnancy sparked a complete life and business pivot
- The role of postpartum depression in her entrepreneurial awakening
- Why most people give up before they reach their breakthrough — and how to hold on
- The difference between building a business for freedom vs. from fear
- Behind the scenes of her $80k evergreen email funnel
- Navigating business with kids, life shifts, and the deep need for sustainability
- Why your marketing only works when it’s designed for your real life
- The soulful secret to making aligned, life-proof decisions in your business
💌 Connect with Allison Hardy:
- Download the $80K Email Template: https://www.allisonhardy.com/80000email
- Follow her on Instagram: @allison_hardy_
- Visit her website: https://www.allisonhardy.com
💙 Love this episode? Here’s what to do next:
If this conversation lit something up in you — share it with a fellow entrepreneur who needs to hear it. Screenshot, tag us on IG, or leave a review to help more women find The Blue Sofa.
Join my free masterclass series:
Rising Star The Masterclass, and learn how to scale to 6-figures without hustle 👇🏻