The She Who Scales Podcast
She Who Scales is a podcast for female expert founders building modern businesses around their expertise, ideas and intellectual property.
Hosted by Mia Poulsen, the podcast explores sustainable business growth through the lens of business architecture, thought leadership, scalable offers and founder psychology.
Each episode dives into the realities of building a business as a consultant, coach, advisor, therapist, educator or course creator — without relying on hustle culture, constant visibility or overcomplicated strategies.
Topics include:
- scalable business models
- client flow & sales systems
- thought leadership marketing
- founder bottlenecks
- positioning & messaging
- sustainable growth
- business systems
- scaling without burnout
This is a space for women who want to build businesses with more clarity, stronger structure and calmer growth.
Because scaling should not require sacrificing your nervous system, your life or your long-term vision.
New episodes drop every 2. week.
The She Who Scales Podcast
Turning Messy Middles Into 80k Momentum with Allison Hardy
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In today’s episode, I’m joined by email marketing expert Allison Hardy.
Her story starts in a place many women know all too well: laid off at six months pregnant, facing uncertainty, and questioning her worth. But instead of giving up, she pivoted — and what unfolded was a business built around her life, not the other way around.
We go deep into the messy middle of entrepreneurship — the postpartum depression, the breakdowns, the trial-and-error — and how those moments often become the doorway to your most aligned and sustainable success. Allison also shares how she built an $80k evergreen email funnel (yep, the one that still sells for her today), and what it really looks like to grow your business with soul and strategy.
This episode is your permission slip to evolve, pivot, and create something that fits your life right now.
What We Talk About in This Episode:
- How being laid off during pregnancy sparked a complete life and business pivot
- The role of postpartum depression in her entrepreneurial awakening
- Why most people give up before they reach their breakthrough — and how to hold on
- The difference between building a business for freedom vs. from fear
- Behind the scenes of her $80k evergreen email funnel
- Navigating business with kids, life shifts, and the deep need for sustainability
- Why your marketing only works when it’s designed for your real life
- The soulful secret to making aligned, life-proof decisions in your business
💌 Connect with Allison Hardy:
- Download the $80K Email Template: https://www.allisonhardy.com/80000email
- Follow her on Instagram: @allison_hardy_
- Visit her website: https://www.allisonhardy.com
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