The She Who Scales Podcast
She Who Scales is a podcast for female expert founders building modern businesses around their expertise, ideas and intellectual property.
Hosted by Mia Poulsen, the podcast explores sustainable business growth through the lens of business architecture, thought leadership, scalable offers and founder psychology.
Each episode dives into the realities of building a business as a consultant, coach, advisor, therapist, educator or course creator — without relying on hustle culture, constant visibility or overcomplicated strategies.
Topics include:
- scalable business models
- client flow & sales systems
- thought leadership marketing
- founder bottlenecks
- positioning & messaging
- sustainable growth
- business systems
- scaling without burnout
This is a space for women who want to build businesses with more clarity, stronger structure and calmer growth.
Because scaling should not require sacrificing your nervous system, your life or your long-term vision.
New episodes drop every 2. week.
The She Who Scales Podcast
How Katrine Built a 6-Figure Business as an Online Therapist Working Part-Time
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What if building a six-figure business didn’t require you to go full-time, burn out, or hustle your way to success?
In this episode, I take you behind the scenes of how my client Katrine created a soulful, spacious online therapy business with consistent $15K months—while working part-time and homeschooling her children.
We break it all down into three foundational pillars:
➤ Mindset clarity
➤ Lean client attraction
➤ Simple, supportive systems
You’ll hear how Katrine moved from “maybe it works for others, not me” to magnetic visibility, sell-out offers, and a business that supports her life (not the other way around).
Whether you’re a therapist, coach, or healer—this episode will show you what’s possible when you combine alignment, strategy, and systems..
✨ Inside this episode:
▪ The mindset shift that changed everything for Katrine
▪ How she attracted clients using a simple freebie and low-budget Facebook ads
▪ What “lean marketing” really means (and why it works so well for therapists)
▪ The systems that free up time and create consistent income
🎧 Next listen: Peaceful Launching: Selling Without Pressure, Fear, or Burnout