.png)
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
How Katrine Built a 6-Figure Business as an Online Therapist Working Part-Time
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if building a six-figure business didn’t require you to go full-time, burn out, or hustle your way to success?
In this episode, I take you behind the scenes of how my client Katrine created a soulful, spacious online therapy business with consistent $15K months—while working part-time and homeschooling her children.
We break it all down into three foundational pillars:
➤ Mindset clarity
➤ Lean client attraction
➤ Simple, supportive systems
You’ll hear how Katrine moved from “maybe it works for others, not me” to magnetic visibility, sell-out offers, and a business that supports her life (not the other way around).
Whether you’re a therapist, coach, or healer—this episode will show you what’s possible when you combine alignment, strategy, and systems..
✨ Inside this episode:
▪ The mindset shift that changed everything for Katrine
▪ How she attracted clients using a simple freebie and low-budget Facebook ads
▪ What “lean marketing” really means (and why it works so well for therapists)
▪ The systems that free up time and create consistent income
🎧 Next listen: Peaceful Launching: Selling Without Pressure, Fear, or Burnout