The She Who Scales Podcast
She Who Scales is a podcast for female expert founders building modern businesses around their expertise, ideas and intellectual property.
Hosted by Mia Poulsen, the podcast explores sustainable business growth through the lens of business architecture, thought leadership, scalable offers and founder psychology.
Each episode dives into the realities of building a business as a consultant, coach, advisor, therapist, educator or course creator — without relying on hustle culture, constant visibility or overcomplicated strategies.
Topics include:
- scalable business models
- client flow & sales systems
- thought leadership marketing
- founder bottlenecks
- positioning & messaging
- sustainable growth
- business systems
- scaling without burnout
This is a space for women who want to build businesses with more clarity, stronger structure and calmer growth.
Because scaling should not require sacrificing your nervous system, your life or your long-term vision.
New episodes drop every 2. week.
The She Who Scales Podcast
Online Product Launch Mistakes I Made as a 6-Figure Business Mentor
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In this episode of The Blue Sofa, I’m sharing the biggest mistakes I made when I started launching online products — and what I do differently now.
If you’ve ever tried to launch a course, program, or digital product and didn’t get the sales you hoped for, this episode will help you understand what really makes an online launch work (and what to stop wasting energy on).
You’ll learn
- How to launch an online product without pressure or burnout.
- Why no single launch determines your success.
- The truth about making money online consistently.
- My 5 biggest launch mistakes (and how to fix them).
My 5 biggest launch mistakes
- Letting results define me
I took every number personally. Learn how to read results as feedback — not failure. - Not calling in the right people
You can’t sell to people who don’t want what you offer. Build your audience before you launch. - Skipping the warm-up
Your audience needs time to trust you. Warming them up changed everything for my sales. - Not evaluating after the launch
If you don’t reflect, you repeat the same mistakes. Always track what worked and what didn’t. - Putting too much pressure on one launch
One launch won’t make or break your business. Consistency and long-term vision will.
Key takeaways
- A launch is not just selling — it’s branding and relationship-building.
- Pre-launch matters. Attract and nurture your audience before you sell.
- Evaluate every time. Keep what works, tweak what doesn’t.
- Make money online through consistency, not one big win.
Listen if you want to:
- Launch your first online course or digital offer
- Create a simple product launch plan that works
- Understand why some launches flop (and how to avoid it)
- Build a calm, confident approach to making money online
🎧 Listen next: Episode 8: Peaceful Launching: Selling Without Pressure, Fear, or Burnout:
https://www.buzzsprout.com/2430588/episodes/16590133
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