The Blue Sofa - Soulful Secrets to Scale Your Online Business as a Female Entrepreneur
Welcome to The Blue Sofa, the go-to podcast for female entrepreneurs ready to grow their online businesses with soul and strategy. Hosted by Mia, a seasoned mentor for purpose-driven business owners, this show dives deep into the soulful secrets and proven strategies you need to scale your business without burning out.
Ditch the hustle and bro marketing approach to scale in a way that feels intuitive and aligned. Whether you're looking to automate client attraction, launch a new offer with ease, elevate your marketing in alignment with your values, or simply release stuckness and feel more empowered, The Blue Sofa has you covered.
Each episode is packed with content designed to empower soul-led women like you to build profitable, purpose-driven businesses online.
New episodes drop every Friday, so be sure to subscribe and never miss an episode.
Ready to take your business to the next level? Visit my website at www.thesoulfulempress.com to learn more, access exclusive resources, and join our community of like-minded female entrepreneurs in “The Expansion Circle”.
Tune in and take a seat on The Blue Sofa - where soulful secrets for success are shared, and aligned growth begins.
The Blue Sofa - Soulful Secrets to Scale Your Online Business as a Female Entrepreneur
Online Product Launch Mistakes I Made as a 6-Figure Business Mentor
In this episode of The Blue Sofa, I’m sharing the biggest mistakes I made when I started launching online products — and what I do differently now.
If you’ve ever tried to launch a course, program, or digital product and didn’t get the sales you hoped for, this episode will help you understand what really makes an online launch work (and what to stop wasting energy on).
You’ll learn
- How to launch an online product without pressure or burnout.
- Why no single launch determines your success.
- The truth about making money online consistently.
- My 5 biggest launch mistakes (and how to fix them).
My 5 biggest launch mistakes
- Letting results define me
I took every number personally. Learn how to read results as feedback — not failure. - Not calling in the right people
You can’t sell to people who don’t want what you offer. Build your audience before you launch. - Skipping the warm-up
Your audience needs time to trust you. Warming them up changed everything for my sales. - Not evaluating after the launch
If you don’t reflect, you repeat the same mistakes. Always track what worked and what didn’t. - Putting too much pressure on one launch
One launch won’t make or break your business. Consistency and long-term vision will.
Key takeaways
- A launch is not just selling — it’s branding and relationship-building.
- Pre-launch matters. Attract and nurture your audience before you sell.
- Evaluate every time. Keep what works, tweak what doesn’t.
- Make money online through consistency, not one big win.
Listen if you want to:
- Launch your first online course or digital offer
- Create a simple product launch plan that works
- Understand why some launches flop (and how to avoid it)
- Build a calm, confident approach to making money online
🎧 Listen next: Episode 8: Peaceful Launching: Selling Without Pressure, Fear, or Burnout:
https://www.buzzsprout.com/2430588/episodes/16590133
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