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The Blue Sofa: Beyond Strategy — Leadership & Growth for Female Founders
The Blue Sofa is a podcast for female founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a female founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Female Founders
Online Product Launch Mistakes I Made as a 6-Figure Business Mentor
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In this episode of The Blue Sofa, I’m sharing the biggest mistakes I made when I started launching online products — and what I do differently now.
If you’ve ever tried to launch a course, program, or digital product and didn’t get the sales you hoped for, this episode will help you understand what really makes an online launch work (and what to stop wasting energy on).
You’ll learn
- How to launch an online product without pressure or burnout.
- Why no single launch determines your success.
- The truth about making money online consistently.
- My 5 biggest launch mistakes (and how to fix them).
My 5 biggest launch mistakes
- Letting results define me
I took every number personally. Learn how to read results as feedback — not failure. - Not calling in the right people
You can’t sell to people who don’t want what you offer. Build your audience before you launch. - Skipping the warm-up
Your audience needs time to trust you. Warming them up changed everything for my sales. - Not evaluating after the launch
If you don’t reflect, you repeat the same mistakes. Always track what worked and what didn’t. - Putting too much pressure on one launch
One launch won’t make or break your business. Consistency and long-term vision will.
Key takeaways
- A launch is not just selling — it’s branding and relationship-building.
- Pre-launch matters. Attract and nurture your audience before you sell.
- Evaluate every time. Keep what works, tweak what doesn’t.
- Make money online through consistency, not one big win.
Listen if you want to:
- Launch your first online course or digital offer
- Create a simple product launch plan that works
- Understand why some launches flop (and how to avoid it)
- Build a calm, confident approach to making money online
🎧 Listen next: Episode 8: Peaceful Launching: Selling Without Pressure, Fear, or Burnout:
https://www.buzzsprout.com/2430588/episodes/16590133
⭐️ If you enjoyed this episode, leave a quick review — it helps more women find this podcast.
Join my free masterclass series:
Rising Star The Masterclass, and learn how to scale to 6-figures without hustle 👇🏻