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The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
The Blue Sofa is a podcast for founders building, scaling, and leading businesses that grow beyond them.
Hosted by Mia Poulsen, these conversations explore business architecture, sales systems, founder leadership, growth psychology, and what it really takes to build a business that can make money, support your life, and grow beyond constant founder dependence.
This is not surface-level business advice. It’s a sharper conversation about what sits underneath growth, how a business is built, how sales actually work, where growth ceilings come from, and what the next stage of business really asks of the founder.
If you’re a founder looking for stronger thinking, more honest insight, and a business that is built to grow well, welcome to The Blue Sofa.
New episodes drop every week.
The Blue Sofa: Beyond Strategy — Leadership & Growth for Founders
Authentic Marketing - How To Grow Your Online Business Without Being Fake
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In this episode of The Blue Sofa, I break down what authentic marketing actually looks like — and why it’s the fastest, cleanest path to growing your online business.
You’ll learn:
- Why authenticity often gets lost online
- How to show up in a way that builds trust
- The surprising difference between connection and performance
- Why strategy only works when it matches your energy
- Practical shifts to create content that feels like you
Whether you’re tired of pretending, forcing, or performing — or you want to create marketing that actually supports your business growth — this episode will give you the clarity you need.