The She Who Scales Podcast
She Who Scales is a podcast for female expert founders building modern businesses around their expertise, ideas and intellectual property.
Hosted by Mia Poulsen, the podcast explores sustainable business growth through the lens of business architecture, thought leadership, scalable offers and founder psychology.
Each episode dives into the realities of building a business as a consultant, coach, advisor, therapist, educator or course creator — without relying on hustle culture, constant visibility or overcomplicated strategies.
Topics include:
- scalable business models
- client flow & sales systems
- thought leadership marketing
- founder bottlenecks
- positioning & messaging
- sustainable growth
- business systems
- scaling without burnout
This is a space for women who want to build businesses with more clarity, stronger structure and calmer growth.
Because scaling should not require sacrificing your nervous system, your life or your long-term vision.
New episodes drop every 2. week.
The She Who Scales Podcast
Authentic Marketing - How To Grow Your Online Business Without Being Fake
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In this episode of The Blue Sofa, I break down what authentic marketing actually looks like — and why it’s the fastest, cleanest path to growing your online business.
You’ll learn:
- Why authenticity often gets lost online
- How to show up in a way that builds trust
- The surprising difference between connection and performance
- Why strategy only works when it matches your energy
- Practical shifts to create content that feels like you
Whether you’re tired of pretending, forcing, or performing — or you want to create marketing that actually supports your business growth — this episode will give you the clarity you need.