We Asked AI to Price a Chiropractic Visit… Here’s What It Said

Chiropractors love to “keep it simple”… and accidentally belittle their own value.

Brought to you by MyRedLightSpecial.com

In this episode, Twisty and Toast break down the real retail value of a wellness visit BEFORE the adjustment — consult + clinical decision-making + leg checks + pelvic assessment + palpation/motion palpation — and why the “it’s just a quick check” mindset keeps chiropractors stuck in $50–$80 visit land.

We also jam on:

Goal setting vs “idea setting” (staying ambitious without being emotionally hostage)

Why prices everywhere have normalized (and your fees need to adjust too)

How to value-stack your care like a pro (without sounding salesy)

Membership/wellness pricing for 2026

Challenge: Open up ChatGPT, list every step of your visit, and price it like an expert — not like a people-pleaser.

Sponsored by: MyRedLightSpecial.com (red light deal for chiropractors)

Outside of pricing and practice growth, we also jam on Christmas travel, hockey families, Canadian stereotypes, buying a Range Rover as a milestone (not a flex), treating taxes like a strategy game, choosing to rent for lifestyle flexibility, accepting that not every year needs to double, accidentally falling in love with coffee, building a home office ecosystem, sourcing rare chiropractic history from estate sales, honoring the profession’s lineage, designing an 80s-inspired studio space, goal setting vs idea setting, healthy ambition without emotional burnout, accountability without resentment, and how relationships, humor, and downtime often unlock the biggest ideas.

00:00 – Sponsor: MyRedLightSpecial.com (red light deal)
00:46 – Christmas recap + family vibes
01:23 – Canadian “sorry” + chaos banter
03:18 – Tax talk, rent prepay, and “good year” reality check
04:46 – Section 179 / Range Rover decision (6,000 lb rule)
07:10 – Keeper app (QuickBooks + Rocket Money + tax suggestions)
10:15 – Coffee kick + home office write-off logic
11:26 – Antique/estate sale stories + chiropractic artifacts
14:50 – Goal setting vs “idea setting” (flexible ambition)
17:22 – Healthy detachment vs obsession (the balance)
21:00 – Inflation normalization + why prices feel “normal” now
23:43 – The big takeaway: chiropractors must raise fees / know worth
25:05 – Why most “$100 adjustments” need value stacking (services)
26:04 – The AI value-stack exercise (what happens before the adjustment)
33:00 – Retail value math: the “check” alone is ~$300+
36:40 – Closing challenge: stop belittling your process (price with confidence)
38:10 – The “I f*cking dare you” pricing challenge + wrap-up
40:05 – New Year plans + outro

The #1 Chiropractic Growth Coordinator 

TheSpizz.com

ChiropracticResults.com