Politics shapes economics. Economics shapes consumer behavior. Consumer behavior shapes chiropractic demand.Biggest market signalThe hottest chiropractic search cluster right now is cost and pricing.

Twisty and Dan Bai get into a blunt conversation about where things are headed for chiropractors over the next 18 to 36 months.The big point: people do not stop buying when the world gets uncertain. They get more cautious, more selective...

Some of the biggest business lessons don’t come from what works. They come from realizing who you need to stop carrying.In this solo episode, Twisty gets real about letting go faster, working with better-fit people, and why too many chir...

Twisty goes solo and unfiltered. Mercury in retrograde hit hard this week — a fender bender, a bailed comedy show, and a miscommunication with one of chiropractic's most respected voices, David Fletcher. Twisty breaks down what actually happene...

Scanning Isn’t Pediatric ChiropracticThere’s a trend happening in pediatric chiropractic right now.Buy a scanner. Run the scan. Sell the care plan.But babies aren’t spreadsheets.They’re brain...

Epstein Chiro-Files, Cringe Pricing, and Why Marketing Doesn’t Close the SaleThe conversation explores:How Epstein moved through chiropractic officesWhy doctor-shopping is a massive red flagHow “relationship...

In this solo episode, Twisty unpacks a manic Monday, canceling a performing account, and what stepping into your CEO era actually requires.This episode covers:• Why he moved his Sunday Scaries to Monday • The difference b...

On this special episode of Twisted Toast, Tristan sits down with Austin Cohen for a real conversation about what’s actually working in chiropractic right now — and what isn’t.They unpack:• Why the franchise model often breaks in c...

This episode starts with an eye-injury scare (salsa is undefeated) and a wild near-eyeball accident story… then turns into a clinic-owner masterclass: the hook formula Twisty pulled from Austin Cohen’s event, why patients credit “the exercises”...

This week on Twisted Toast, Twisty and Toast unpack a long, exhausting winter week—snowstorms, kids stuck at home, pipe bursts, plastic surgery recovery chaos, and launching a sales team. The conversation turns sharp as Twisty question...

Everyone loves a flashy revenue screenshot.Until you actually do the math.In this episode of Twisted Toast, we break down a viral “$2.1M / 3-clinic” flex and expose what happens when you confuse top-line revenue with...

Today’s Twisted Toast starts as a live wig unboxing (yes, really)… and then turns into a full-send rant + strategy session on:Why scripts aren’t “cringe,” they’re confidenceThe problem with PI ego (and ...

In this conversation, Twisty discusses the launch of Chiropractic Results, a platform designed to revolutionize chiropractic marketing and data management. He shares insights on the evolution of chiropractic marketing, the importance of data in...

Twisty and Dr. Dan Lyons go head-to-head on the most dangerous sentence in chiropractic:“Chiropractic is everything.”Gonstead. Mixing. Red light beds. Shockwave. Boards. Student debt. Ego. Philosophy. Nobody...

Chiropractors love to “keep it simple”… and accidentally belittle their own value.Brought to you by MyRedLightSpecial.comIn this episode, Twisty and Toast break down the real retail value of a wellness visit BEFORE the adjustmen...

Brought to you by MyRedLightSpecial.comDr. Glenn Jaffe joins Twisted Toast for a State of the Union on chiropractic politics: what’s working (local relationships), what’s not (national infight...

Twisty has one of those “how is THIS my Tuesday?” weeks: Kat almost gets snagged by a scammy search result while trying to contact their insurance… and that rabbit hole accidentally exposes that the boys have been looking up inappropriate ad...

summaryIn this lively conversation, Twisty and Toast explore a variety of topics ranging from personal experiences at a football game to reflections on the disappointments of Vegas. They delve into the importance of regula...

What happens when a blue-trash homeschooled kid who played Christian death metal, tried to fail out of school on purpose, and thought chiropractors were absolute quacks… breaks his back on a four-wheeler and accidentally gets recruited into chi...

Twisty is back from Mexico with a sunburn, a story, and a brand new obsession: the DDS Attack — “Don’t Do Sh*t” mode.In this episode, Twisty and Toast riff on:Why taking 7–10 full days off nearly broke his b...

In this Twisted Toast, Tristan (“Twisty”) and Toast go fully off-script about what it’s really like to be a female chiropractor running ads, dealing with creeps, and trying not to burn out while the profession is getting hammered in the ...

This episode contains explicit language and adult themes. Views are the speakers’ own.Dr. Kim Thor drops in for our first guest ep and doesn’t tap the brakes. We get into why female speakers should be closing shows, running cash practice...

This week on Twisted Toast, Twisty and Toast go all in — from the weird world of AI-generated chiropractors to the rise of mental wellness inside chiropractic.🌀 Twisty dives into how Sora (the new AI video creator) has opened a new fron...

Twisted Toast Podcast: Tax Lawyers, Insurance Wins & Why Love Still Scales

Another unfiltered Twisted Toast. We play an AI “police sketch artist” game (on Billy D. 😂), debrief a very eventful weekend, and then get to work on the future of chiropractic proof: ChiropracticResults.com—outcomes > review...