Politics shapes economics. Economics shapes consumer behavior. Consumer behavior shapes chiropractic demand.Biggest market signalThe hottest chiropractic search cluster right now is cost and pricing.

Twisty and Dan Bai get into a blunt conversation about where things are headed for chiropractors over the next 18 to 36 months.The big point: people do not stop buying when the world gets uncertain. They get more cautious, more selective...

Some of the biggest business lessons don’t come from what works. They come from realizing who you need to stop carrying.In this solo episode, Twisty gets real about letting go faster, working with better-fit people, and why too many chir...

Twisty goes solo and unfiltered. Mercury in retrograde hit hard this week — a fender bender, a bailed comedy show, and a miscommunication with one of chiropractic's most respected voices, David Fletcher. Twisty breaks down what actually happene...

Scanning Isn’t Pediatric ChiropracticThere’s a trend happening in pediatric chiropractic right now.Buy a scanner. Run the scan. Sell the care plan.But babies aren’t spreadsheets.They’re brain...