Twisty & The Spizz (For Growth Focused Chiropractors and CA's)
The Spizz Newsletter Companion Podcast for Growth Focused Chiropractors
Twisty & The Spizz (For Growth Focused Chiropractors and CA's)
This Is Why Patients Don’t Understand You / Chiropractic Results Tiers
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Today’s Twisted Toast starts as a live wig unboxing (yes, really)… and then turns into a full-send rant + strategy session on:
- Why scripts aren’t “cringe,” they’re confidence
- The problem with PI ego (and forgetting how to sell to real humans)
- Why “non-chiros” can still be the biggest advocates for chiropractic
- A plain-English breakdown of ChiropracticResults tiers (Freemium → Utility → Premium SaaS → Hype Accounts)
- The core money mindset: money isn’t real, but lifetime value is
- What it takes to scale: hiring closers, follow-up, and discipline
If you’re building a practice, a platform, or a bigger mission—this one’s chaotic, hilarious, and weirdly tactical.
00:00 Live intro + “Twisted Toast” chaos begins
00:15 Packaging praise + “don’t ship to my office”
01:07 Today’s menu: PI drama + Hype Accounts week recap
01:31 Wig visions + “did you have a plan?”
02:03 Wig #1 reveal + “Paula Ruffin hair”
02:16 “Sex butter” tangent (yep)
03:30 Wig #2 reveal (pink) + poll idea
04:18 Mic / audio setup quick note
04:41 Red Light promo + “MyRedLightSpecial.com”
05:45 Evan Katz / PI guy rant starts
06:12 Toast’s take: why scripts matter
07:09 “Stop explaining the whole machine” (make it digestible)
08:15 Don’t belittle non-chiros + advocates matter
09:07 Why scripts + tonality + selling matter
10:18 Four Agreements: “don’t take it personally”
11:03 Anger as fuel vs love as fuel
13:25 ChiropracticResults origin: testing AI + SEO lift
13:54 What a “Hype Account” actually is (third-party ads/social proof)
14:26 Freemium → Utility ($119) explained
14:47 Premium SaaS ($500+) + AI tethering to EHR + HIPAA/BAA mention
16:53 “AI recommendations” tracking + feeding the machine
17:56 Toast: “I’d rather pay for AI to pull from notes”
19:34 Hype accounts paused until February
20:00 ARR explained + valuation talk
20:11 “Money isn’t real” mindset
21:29 Give to get + LTV vs “dollar today”
22:40 What success actually means (happy + impact + money)
26:02 $396K sales rep post + commission math
27:23 PI post blowback + Shay Ridge story + Dexter got lost
30:34 “If you can’t close me, you can’t get hired”
31:00 Chiropractors doing marketing: expertise + 10,000 hours
34:18 Toast’s pricing idea: make AI tier more accessible
36:02 Value stack logic: not cheaper, more valuable
36:56 “People want something they can read” (simplify the doc)
38:50 Toast raises prices (+$10K/yr)
39:14 Trip to South Carolina + hiring sales reps soon
39:48 Ask for reviews + closeout + red light CTA
The #1 Chiropractic Growth Coordinator