Nothing Trumps the Adjustment & Why Patients Don’t Credit Chiropractic

This episode starts with an eye-injury scare (salsa is undefeated) and a wild near-eyeball accident story… then turns into a clinic-owner masterclass: the hook formula Twisty pulled from Austin Cohen’s event, why patients credit “the exercises” instead of the adjustment, and the simple “before/after” anchoring that makes results undeniable. Plus: Atlas Orthogonal, red light therapy protocols, and the cultural authority problem in healthcare.