The Power of Planning in Chiropractic Practice

Key Topics

• Practice planning and seasonality
• Importance of vacations for practitioners
• Chiropractic's role in longevity and health
• Effective patient handoff strategies
• Using certainty to build patient trust

Takeaways

• Plan your year using Google search trends to predict peak times.
• Encourage vacations to prevent burnout and maintain practice health.
• Use 'Would you be opposed' to improve patient communication and consent.
• Focus on longevity and health outcomes, not just pain relief.
• Certainty in recommendations builds trust and patient compliance.

The #1 Chiropractic Growth Coordinator 

TheSpizz.com

ChiropracticResults.com

Transcript

SPEAKER_02 0:00

I'm wearing a uh a Purdue hat. It's one of the boys and um I don't know. They don't even like Purdue, but I don't know.

SPEAKER_01 0:09

What does it say? Because it looks like it says Packers, because I just see acres.

SPEAKER_02 0:13

No, it's just Purdue boy oh Boilermakers.

SPEAKER_01 0:16

Okay, thank you.

SPEAKER_02 0:18

Yeah, yeah. So um yeah, we we we live in Indiana, which is this the the roundabout capital of the world. Well, actually Carmel, Indiana. And we finally got we finally got sideswiped the other day.

SPEAKER_01 0:32

Oh, and uh how does that happen in a roundabout roundabout? Is it like a two-lane roundabout?

SPEAKER_02 0:36

Well, when you're a 20-year-old um Spanish speaking girl with a learner's permit from New York, and you're in the rainstorm, uh, apparently, you know, you just go, you just, you know, you just you're supposed to go straight, and you said, I want to go left, and that went right into us. Thankfully, Kat was Kat was driving, she reacted really well, and because it would have if she didn't stop the car with the. Yeah, we would have gone into a we would and and and they're not paying. So uh the uh the comp so well, yeah, but well, so her insurance expired the next day.

SPEAKER_01 1:15

So well at least she had it.

SPEAKER_02 1:17

It she had it for a day. Well, we did we did the stupid thing and lesson learned, always call the police. Um we you know everyone was fine. We it was it was it was uh this is Carmel shut down that day, like at four, like everything was getting shut down at four because there was supposedly a um a big st like storm with eighty mile gust winds, and it was bad. It was so it was it was really bad out. It wasn't that bad as like eighty miles, but you know we're gonna be.

SPEAKER_01 2:03

It's not as big as Atlanta.

SPEAKER_02 2:04

No, no, no, no, no. No, it's uh it's a suburb of Indianapolis, which is becoming really, really crime heavy for you know, so it's because that you know, in I don't know, Carmel, yeah, Carmel size. Let's see.

SPEAKER_01 2:21

I was just curious because you know, it sounded a lot like Atlanta at the thought of snow since the Snowmageddon that happened so long ago when we first moved here. Like they just have snow flurries and the whole city, like nobody leaves. No, I know it shuts down. I'm like, What are they that big?

SPEAKER_02 2:36

No, no, it's Carmel fifty miles and it's under a hundred thousand people, just at a hundred thousand people. Um, but it's always voted No. I I'll uh interesting enough, one of the biggest I grew up in upstate New York, and so snowstorms and blizzards were like part of our just normal life. Yeah, I guess. But one of the the worst snowstorms I ever spent it was also one of the most fun, was Savannah, Georgia. There was a storm there years ago that was just like it was beautiful. I mean, it was the most beautiful snow I've ever had experienced. You know, different types of snow.

SPEAKER_01 3:10

But Savannah's so pretty anyway, because they have all the weeping wheels.

SPEAKER_02 3:12

So yeah, so then you get snow on the trees and stuff like that, you know.

SPEAKER_01 3:16

Uh until the trees start breaking and landing on your car and your house and all that kind of stuff.

SPEAKER_02 3:22

Yeah. Well, everyone's on the month of June has not been good for most chiropractors. Yeah. Because everyone is on vacation. And you did your you guys did your vacation in June, right? Or was that May? That was June. End of May, basically. So Dan Bay just texts me. He goes, thinking of you, which was from where? I don't know, kinda gay.

SPEAKER_01 3:49

Um he comes off kind of gay.

SPEAKER_02 3:52

Let's just Yeah, just thinking about you, bro. What's up? Um, I go, hey dude, Pinky and the Brain shit, how are you? Ha ha ha. Cool. On vacation, decompressing. Oh, good, I didn't think you did that. And I'm asking where, he hasn't answered yet.

SPEAKER_01 4:06

So you know what's interesting about Pinky and the Brain?

SPEAKER_00 4:09

What my husband's cousin is the voice of one of those two characters. I don't remember which one. Which one?

SPEAKER_01 4:20

I think it's the brain. I think it's the brain. I think he's the voice of the brain.

SPEAKER_02 4:24

Oh my god, that was such that was such one of my favorite shows as a kid, Pinky and the Brain. What are we doing today? Taking uh taking over the world, Pinky or yeah, whatever you say.

SPEAKER_01 4:34

So what do we do every day? We try to take over the world.

SPEAKER_02 4:39

So man, that's cool, dude. But you know, everyone has been on vacation and the inmates are running the asylum again. We talk about this all the time, but but but I I I do think that a lot of guys and girls out there have to realize that that's why there's seasons. And so there's there's some freaking out, there's some stressing out, it ain't worth it. Your practice is gonna be okay. People people leave and people go and they come back, and you know, but this is why it's so important. I'm just gonna say this that you plan out your year, and and I was actually going over with um one of the easiest things you can do in your market, and a lot of the markets are the same, but there's some interesting anomalies. But if you go to Google search trends and you just put in chiropractor, best chiropractor, chiropractor near me, the common everyday search trends that your your consumers are using, you can look and see what it looks like for peak and valleys during the year. And usually, interesting enough, if you keep track of your data and records, it usually matches up really well. So you can you can have predictive forecasting based on your data and Google data to tell you when should you be in creation mode and when should you be in curation, and when should you be in both. And when it gets like this, this is this is when you doing uh unless you're taking your own vacation, which which you shouldn't. I think everyone should be taking more vacations. That's why you own your own business. But there's so many people that are afraid to um take more than two weeks off because they're like, oh, I just what am I gonna do with my people? And I'm like, dude, go get adjusted by everybody in town. Go get adjusted by everybody in town. Make friends with this is what I grew up with. My dad was friends with every chiropractor, and you know what happened when he goes on vacation for a long time. Guess what? People cover his damn practice. Do you lose me? Am I lost? Or just my my voice?

SPEAKER_01 6:50

Well, you are lost, actually.

SPEAKER_02 6:52

Oh man.

SPEAKER_01 6:53

Let's find you. Your your video is down.

SPEAKER_02 6:55

But my voice is there. Okay, so we're cool. Then I I don't know. This camera's being a stupid little brat today. I don't know. What do you think about all that? Because, like, you know, there's stress. So I I think that this means, hey, if I'm if I'm down and people are taking off, you know, this is time to work on your practice, not work in your practice sometimes. And, you know, but you know, also please take more vacations out there, please.

SPEAKER_01 7:23

I think that that is a very valid point. A lot of people are afraid to take vacations. And honestly, depending on whatever your practice model is, like at least if people can still get adjusted. If you have a friend, you know, in your town and you get adjusted by them and they'll they're willing to see your people, that I think that's a great idea. You know, some of your people might not want to see somebody else, you know how people are, but um at least at a bare minimum to keep the um care plan going with the adjustments for sure.

SPEAKER_02 7:50

And so how would you I I like that how how would you how would you do the handoff? Because I think that's more important than anything, is I totally get here's my take. And this is coming off of um I went to a multi-site clinic in Michigan, and they, you know, I was telling the doctor, I was like, hey, you know, she's so great at recommending stuff, and and she's just brilliant, Dr. Tanya. And she she's handed off her patients, her old school, 10 years, five years, seven years. You know, at some point you gotta be like, I'm not gonna ask you. You know, one of the things is we talk people out of stuff, like we talk people out of doing video testimonies. When I was there, one of the things that was like grinding my gears was some of the docs were like to patients, you know, you don't have to do it. I'm like, why are you saying that? Like, you know, uh, here's a really, really great sales lesson for everyone. Here's a line that you can use if you ever want to get your way with your partner and spouse, just say, would you be opposed? It's really, really hard for the brain to go, yes, I would be opposed. Would you be opposed to doing a video testimony? Would you be opposed if I set you up with Dr. So and so? They're they're they're great hands. Some say they're even better than mine. You know, like simple stuff like that. But we talk people out of like, that's my take, you know.

SPEAKER_01 9:16

Like I like that, you know. I had a doctor one time when I was younger, I was super sick. I had a really bad ear infection that turned into like a total body lymph infection. I was this old man, ear, nose, and throat doctor, and he had one of those like silver things on the front on his head, you know? Yeah. He was really cool. But he literally used those exact same lines. He's like, and he was like so mellow. Like he really, I had to figure out how sick I was by all the recommendations that he made for me. Um, he's like, so would you be opposed to basically being on antibiotics for the next four weeks? And would you be opposed to having a steroid injection now and two weeks later? And would you be opposed? And I'm like, no, no, no, no, no. And then I go home, I'm like, man, those are some serious recommendations. I was like, I'm freaking sick.

SPEAKER_02 10:07

Yeah. Would you what what how'd you catch that?

SPEAKER_01 10:10

I was in, well, I wasn't even an undergrad. I was actually had been taking classes before I went to chiropractic school, like the chemistries and stuff like that. And I was a trainer at the time, a personal trainer. And I'm just thinking, like, school's got me down because it was classes in the morning. I was training people at like 6 a.m. until like seven o'clock at night, going to class in the middle of the day. I'm just thinking I'm exhausted, tired from like all this mental load that I'm having. But um, I had had, and I'm just super fatigued, like so tired. And I had had like a little bit of pain in my ear, but nothing like crazy, but it was very persistent. And so I decided to go to the doctor. And ironically, at the same time, I was also dealing with a thing that brought me into chiropractic, which was sciatic pain and hip pain. Um, and at nighttime I would just lay in bed, like with my legs just kind of like flared open because like right in my groin, it just it ached. And uh my whole body ached. And uh that sucked. And so I went and saw him, you know, and he's like, you know, obviously I had a really bad, I had a bilateral ear infection, and I was at that time I had basically realized I was like, oh, you know what? This is my lymphatic system. I'm like, it's swole, it's infected into my legs because I had to let it go for like a month or longer, who knows? Um, so yeah, I had a really bad ear infection and I was on antibiotics for a long time, and I slept for like 24 hours after I saw that guy. All right. Yeah, you know, some days really tell me I was all bad. He's just like, would you be opposed?

SPEAKER_02 11:41

Would you be opposed? It works all the time. It works 50% of the time every time.

SPEAKER_01 11:47

Yeah, and you know, talking about the uh the handoff, I I really just think you say, Hey, I'm going on vacation. My friend, you know, Dr. So and so is gonna be taking over adjustments. Here's where their office is at. When would you like me to schedule you?

SPEAKER_02 12:03

Yeah.

SPEAKER_01 12:04

You know, you don't really, like you said, you don't give them the option. And some people are gonna say, I don't want to, I'm just gonna wait for you. And other people are gonna be like, Oh, that's great.

SPEAKER_02 12:09

I dig it. I dig it. Well, listen.

SPEAKER_01 12:12

Can you dig it?

SPEAKER_02 12:14

What are you what are your plans again for July 4th? What I'm trying to figure out what is everyone doing that's cool to celebrate. Do we do you care about 250? Is that matter to you, or is it uh is it just, you know?

SPEAKER_01 12:27

I think it's cool that we've lasted this long. Um haven't destroyed ourselves yet. Um and you know, who doesn't like fireworks?

SPEAKER_02 12:37

Okay. Do you guys go anywhere special?

SPEAKER_01 12:40

We're going up to Chicago uh because my husband's entire family's gonna be there. One of my clients, though, I was talking to them, they live in Washington, D.C., like two blocks away from the White House, and she said that she called it their club. I'm guessing it's their building they live in. I don't know, or maybe some club they go to, some elitist club. The elitist club. Well, they're both financial advisors. I'm gonna assume they're very wealthy, and they live two blocks away from the White House in Washington, D.C.

SPEAKER_00 13:05

Yeah.

SPEAKER_01 13:05

But uh super nice people love them to death. Um, but either way, they're like, yeah, we'll probably go up on the roof and watch the fireworks from there. And I'm like, that would be so awesome, right? Two blocks away from the White House, so they can see the White House, obviously, and there's gonna be all these fireworks going off over the top. I'm like, I want to do that.

SPEAKER_02 13:22

Well, do you think you you just mentioned something that triggered me, and I had to do a quick research because I didn't remember how long this was, but the Western Roman Empire lasted roughly 500 years, ending with the collapse of centralized Roman administration, and the Eastern Roman Empire continued for another a thousand years until its capital constable fell to the Ottoman Empire. Do you think that we got I mean, do you think we got to another 250 years? Can we make it to 500? Do you think we got another thousand years?

SPEAKER_01 13:55

I don't know if we have a thousand years, frankly. Um I don't know, dude. Uh it's hard to say.

SPEAKER_02 14:02

Well, what do you think chiropractic's utilization rate will be in 250 years? Will it still be an 8 to 13%?

SPEAKER_01 14:13

God, I hope not. You know, I really do feel like there's been more of an awakening since COVID. You know, people are obviously looking for more non-pharmaceutical, non-surgical approaches to health and healing. So, you know, I think that we do need to get out of our way, honestly, and believe in ourselves more. You know, I was actually, I have a patient that just started and he's done all the things medically. You know, I'm his last ditch effort. And like it it he is only really the last ditch effort.

SPEAKER_02 14:42

That's chiropractic 101, right?

SPEAKER_01 14:44

Oh, right, exactly. But it's just really reinforced for me. And he's like done the stem wave and stuff like that. Like he bought several packages of it. And I've only seen him. He just started care. I did like this is probably one of the most extensive care plans I've ever done because he's just in a bad place. Um, and I've also just learned that frequency of the action makes the greatest change, and that the more you can adjust somebody, you know, kind of like we were talking about a couple weeks ago, like multiple times a day, which I'm not doing, but I'm literally adjusting him every day that I'm in office for multiple months. That's his care plan. And uh, we're already today's gonna be day four of his care plan. So I've only adjusted them three times. And uh for day one is like the tensions off my hamstrings. Uh, day yesterday, he was like, I am noticing, I'm noticing my nervous systems are getting better just a little bit. You know, it takes time, but I mean, and to see the optimism and the hope in this person, you know, and it just reinforces the the adjustment works, nothing trumps the adjustment. That's just all that there is to it.

SPEAKER_02 15:47

But you gotta have therapy, you know, I think you're really good at this because I I I would I just know you. Um so you're doing this with with what we call the what my dad would call therapeutic communication or table talk, right? And you're you're you're constantly reinforcing and and and reassessing.

SPEAKER_01 16:03

Well, yeah, because I also do therapies with people and not like ESTEM and stuff like that, but I do exercise, I do rehabilitate rehabilitative stuff. And sometimes people want to think that it's the exercise that's making the difference. I'm like, no, the biggest thing I can do for you is adjust you. Nothing trumps the adjustment. There is something that happens. Today's technology is only proving the theories of chiropractic that we are changing the brain, we are changing neurological function, we are causing plasticity of the system, we're opening the door for change, we're ex we're accelerating that change, you know. And I that's constantly what I tell people because people always just want to be like, oh, it's the exercises. Well, if it was the exercises, you would have been better a long time ago because you've done exercises, you've seen the therapist. Yep. Nothing changed until you got adjusted. I mean, even for myself, before I became a chiropractor when I had the hip problems and the sciatica, you know, I I I did I was an athletic trainer, I was a personal trainer, I did pizza I did PT. I was and none of it helped me until I started getting adjusted.

SPEAKER_02 17:04

Yeah. Well, you know, I think the good news is that you actually adjust. There's there's a lot of patients that um, you know, this whole utilization thing is funny because um it's really weird. I would say based on my onsites, at 25 plus offices anecdotally, I would say 50% of patients had another chiropractor before. And I would say that half of those told me that their other chiropractor didn't adjust them.

SPEAKER_01 17:39

Well, and you know what's interesting? I'm glad you brought that up because even yesterday I was thinking to myself, because this guy, he had like two um stem wave treatments left, and he was gonna put a pause on it for a while. And I'm just thinking, this chiropractor that this guy was seeing, because it's a chiro that has a stem wave that's been doing the treatments on him, right? Yeah, look at the opportunity he lost.

SPEAKER_02 17:59

Yep, absolutely, dude. Absolutely.

SPEAKER_01 18:03

By relying on an out of the way.

SPEAKER_02 18:04

And there's a there's a lot of there's a lot of neuropathy guys and girls out there who it's it this baffles me, dude. You know, I had a chiropractor, she in in in LA. She actually dated um she was a patient. I'm not violating anything now because I'm not part, I don't care. She was uh a patient of my OBGYM med spa practice. She was a little batshit, you know what? I don't know, batshit crazy, so you know, um uh very attractive um LA type, you know, white chick. And she was she was Jamie Foxx's side chick for a while. And I met I got to meet Jamie and hang out and do stuff and and and uh he's a cool dude. Um but I remember saying her because I was starting to develop sleep apnea, and I was like, you know, I should I need to get adjusted and checked, you know. I'm I I you know she's like, well, sleep apnea. I'm like, yeah. Um I bring this up because there's a lot of neuropathy docs. This is you know, neuropathy is a a big market because there's everyone has either diabetes, autoimmune cancer, or all three in our world now. And you got guys out there that are just doing everything but the adjustment. And it baffles me. And I'm like, you know, and then they're not closing. This is even what baffles me even more. Um, I was saying this to someone the other day. I'm like, even even though this is a conversation to have someone, I if it were me, and I'm not closing an eight, ten thousand dollar case, they say, look, let's get real here. Um, you you know, you know you, I know you, it's like that meme. I you know, I know you and you know me. And you ain't gonna change your diet, and that's gonna be a big porton deal of what you're doing with diabetes or cancer or autoimmune. But I know you, you're 65 years old. You ain't you're you ain't done with those kitcat bars, you ain't done. So, how about this? How about we put you and you can't afford $8,000 prepaid. How about this? How about $200 a month and I adjust you one one to two times a month, and at least give your immune system and your nervous system the chance to adapt and be and and and and maybe you'll live a little bit better. Do you want to just live better? That and so I'm like, you ain't even d down selling them to chiropractic. Why not? You know, I I it was crazy when we used to walk in, you know, some of these chiropractors when we're at the first Karasushi summit, you know, uh we're smokers. We're smokers. We we and and in a long time my father was not uh he smokes clothes. Um and there's a lot of other chiropractors that smoke clothes. I won't name names, um but one of them's the president of a chiropractic college. And so, you know, and and they enjoy their clothes, and and I think that makes them feel better than they're smoking cigarettes, but I smoke, and we walk through the Vegas, you know, you walk through Vegas casinos, and you know, it's smoky.

SPEAKER_01 21:08

Disgusting.

SPEAKER_02 21:09

Oh see, I'm now hold on. And my dad went and said the greatest line ever. Well, if you if you understand chiropractic, then you understand adaptability and you'll be fine. He said it just like that to one one one 25-year-old Logan college kid.

SPEAKER_01 21:29

You know, do a little brown thumb and you'll be okay.

SPEAKER_02 21:31

Yeah, I mean, look, um sometimes it's not about it's just about being a little bit better. Um, and you're right, there's a lot of people that now are coming out. You know, the one thing about it was interesting I wish I wish you were there that late. We we missed you. It was last year in Detroit. It was it was the Detroit girls. It was Amanda, Thea, Paula, and you know, Paula was sharing about you know, business is down, but the goodness. News is the people that are coming in are coming in and they want it, they want to live longer, they want to live better. It wasn't just about getting out of pain. So you're absolutely right. We're we're, you know, did we miss our this is what I think happened. COVID happened, and I think I think we should have been louder during that time. I really I I look back when I was in Black Diamond Club, we were telling people, well, I wasn't telling people, but I was supporting the message of someone who was telling people, don't don't, don't be the weird Cairo. And and and now I look back and I go, man, we should have been the the wildest, weirdest and and fought more, because that was the shift that happened. I mean, Casey Means and her brother talk about this all the time that now, you know, five, six, seven years later, or how long it's been, you got consumers that are uh that don't trust the aliopath, like the trust is gone. And they're saying, Well, what about the root cause analysis? They're asking, they're they're not in that so much that term, but is there something else but drugs and surgery we could do? You know?

SPEAKER_01 23:04

Absolutely. And you know what? Honestly, even I feel like probably there's a few chiropractors out there that need to work more on that too, because even this guy that I was just telling you about that had been seeing this other doc for STEM wave, um, who I don't know who the doc is, um, he was just like, I just feel like we're getting down to the root cause now. Like the STEM wave wasn't addressing the root cause. And I'm just thinking, how come this guy, how how could you not try to clench that opportunity, right? Standing right in front of you.

SPEAKER_02 23:33

And um because even a bad adjustment, like Reggie Gold says, like bad sex is still gonna work, it's still gonna it's still good. You know, and it's gonna happen um some way or another, if you just guy didn't help it. I didn't think this was a problem. That the D D E guys were shouting about for years when I was going to D. E. Um, and I stopped going to DE because they also say some baffling stuff too, there that just is you know, I always tell people go to DE, get your spiz on, but when they talk about business stuff, plug your ears. You know, don't take business advice from these guys, but take philosophical chiropractic, principle-based stuff from these guys, you know? Because that at least was passed down from Sid. I now you went to life, right? Oh, you where'd you go to school?

SPEAKER_00 24:27

Parker? You went to Parker. Um, what year did you get out? 2012.

SPEAKER_02 24:33

So 2009, 10 you started. Who was who was the president back then? Was that Fabrizio? No. Fabrizio was out then even, right? It was Mandel.

SPEAKER_01 24:42

It was Fab?

SPEAKER_02 24:45

Yeah. It's a bee, a Fabrizio.

SPEAKER_01 24:51

I'm just gonna not comment.

SPEAKER_02 24:53

It's okay. If you if yeah, you're you're in a predicament, so I won't I won't push you into that.

SPEAKER_01 24:58

Well, it's not even that. I mean, I had my own opinions about that person uh when I was in school, actually. I was privy to things um that happened during that time when I was a student.

SPEAKER_02 25:08

Yeah. Uh did Fab it was was Fab so Fab wasn't so fabulous.

SPEAKER_01 25:14

I mean, he thinks he's fabulous.

SPEAKER_02 25:17

He he definitely, you know, um He definitely has a big personality. Yeah, it's a B Fabrizio. Uh it's my thing I do. He I I it was crazy. I I I I was walk it I was walking behind I didn't get to say hi to your husband, I was walking behind your husband at Florida chiropractic last year, and then I'm standing there talking to Stu Hoffman's kid, and Stu's talking to Fabrizio, and Fabrizio's going, Hey Tristan. I'm like, I didn't even know he knew who I was. So I I was like, okay, cool.

SPEAKER_01 25:50

So all right, so uh So let me just comment for a second, because you said for a moment ago, you know, you're talking about everybody now is looking for longevity, and that is a fact. I will tell you that a lot of the care plans I've sold lately are really actually based around longevity. I take out the whole pain component. Certainly, I discuss that with people, but when I hear the underlying tones of people's conversations, especially when they're older, that's what they want, is they want to figure out what's the longevity of my body, my ability to be physically active. And I gotta tell you something. That longevity, dare I say, plug is a really easy way to keep people in care. Because I had one guy, he's older, and he went through his care plan and he came because he was in pain. But he but during his you know, console, he's talking about longevity. And um and when he's like, Oh, well, I only want to come once a month now, and I'm like, Really? Do you think that that's gonna give you what you actually need when you tell me that you want all of this stuff? And he's like, But because you did that and you had that conversation and said that. But that's exactly right. That's why. It's like, well, do you remember when you said that these are the things that you're because you did great sales discovery.

SPEAKER_02 27:10

That's part of a great sales discovery.

SPEAKER_01 27:14

Well, that, and you gotta use people's words. Yeah, that but dare I say old words against them.

SPEAKER_02 27:19

I I love asking the five whys of people. Um it it it you know, if you ever do this exercise, just ask um why, and then ask why, and then ask why, and then ask why, and then ask one more why. And at the root, but like you said, they have to own the words. At the root of it, it's always gonna be God source, um, fear, death, all that kind of stuff. But but you gotta have them own it. You gotta do a great discovery because you gotta use their words against them. Like you said, remember when you said, and this is the same thing when they want to leave you. Um But I'm really that gets me stoked that people care more about this stuff because if you know, look, what's old is new again. I guess that means we can start saying things like chiropractic, that's years, that's years to your life and life to your years.

SPEAKER_00 28:07

That's true.

SPEAKER_02 28:08

I haven't heard that a long time.

SPEAKER_00 28:09

It's true, I agree.

SPEAKER_02 28:11

Old cliche chiropractic things are back. Uh it like the old BJ, it's it what is that what is it, dividends, premiums, life chiropractic is life insurance. I I had I had a uh I'm helping to hire a familiar with that. Oh, you know what that hold on. Um BJ Palmer, chiropractic, quotes, um insurance. Hold on. This computer typer is bad. I saw that.

SPEAKER_01 28:41

So while you're typing, I'll I'll make another comment on something that you had said earlier about the um patients running the asylum.

SPEAKER_02 28:48

Chiropractic is health insurance, premiums small, dividends large. And that was a BJ quote, and I had someone write back to me. I'm trying to hire a um a sales rep for one of my offices, and she wrote back, Did do you guys offer health insurance? And I I use that quote. I go, chiropractic is health insurance, premiums small, dividends large. All right, what's about the inmates running asilo?

SPEAKER_01 29:16

I think that when the doctor has certainty that the inmates that then that doesn't happen. I had a person, and granted, they they're like, so talking about old people coming back. I had a former client return with her new husband, and they're actually moving to Vietnam in the middle of next month, and she's like, we just want to get some care before we leave. And her husband's never been seen before, never seen a chiropractor, and I do this exam, and he's got issues, of course. And so I was like, look, dude, if you really want me to help you before you leave, this is what needs to happen. I give him my I give him my recommendations. And he's like, I don't know. I think that one time a week would be enough. I'm like, you know, dude, I was like, I can do that, but the reality is it's not gonna help you. You have four weeks before you leave. I was like, that's not gonna do jack for you. Like the real that's just I didn't say jack, but yeah, yeah, yeah. So I was like, it's not gonna help you, dude. You need to have a higher frequency if you want to make any level of change before you leave to another country that may or may not have a doctor there that you can see, right? And then a week later they come back. Oh, we'll come in two times a week.

SPEAKER_02 30:20

Beautiful. Okay, beautiful.

SPEAKER_01 30:22

You know, you just gotta stand in your recommendations. I mean, if you can say, sure, I can do that, but you have to manage expectations at the same time. I can do that, but this is what's gonna be the result.

SPEAKER_02 30:33

Absolutely.

SPEAKER_01 30:34

I saw something really cool the other day on um Instagram, some old financial, some old lady that gives financial advice, and she's like, it's not a negotiation, right? It's not a negotiation. Here, here's the price for these things. If you want to pay less, then some of those things go away.

SPEAKER_02 30:53

Yeah.

SPEAKER_01 30:54

Like instead of, you know, if you want to if you can't pay this and you want to pay this, then this is what you get instead. We're gonna remove these parts of the equation. I was like, that's good.

SPEAKER_02 31:04

That's brilliant. That's that's really good.

SPEAKER_01 31:07

Yeah, just be confident in those things that you say to people because the reality is you're still the doctor, right? They're coming to you for help because they don't know what to do. So for them to say, Well, I know what's better, well, then why are you here?

SPEAKER_02 31:20

Absolutely. Well, this has been a great episode. I am super stoked, and you pumped me up, and I'm gonna go go celebrate the boys' 12th birthday. They're 12-year-olds, they're they're preteens now. Yeah. I've been with them half their life. We're gonna go see um Jackass. Yeah.

SPEAKER_01 31:38

Is there this movie? Is there a new Jackass out?

SPEAKER_02 31:41

It's a it's the last one. New the new and last one, and that's one of the things they asked for. They asked for um some other stuff. We they wanted it. All these kids want these these e-bikes, which are basically little motorcycles, and we're like, hell no. Um and because there's so many accidents now happening with it, but we got them their little like the new scooters, which they go pretty fast. Um, but you know, it's so weird. There, you know, they cat took them to the um pool plat splash play around here, whatever it was, and you know, they're talking to girls now, and I'll not the girl like girl crazy, Ozzy's girl crazy. And you know, it's just it goes so fast. I mean, I just it literally just feels like yesterday that I was like, you know, they're like asking their mom to look at their butt and be like, Do I have crusties up there? You know?

SPEAKER_01 32:38

So And we're already halfway through this year.

SPEAKER_02 32:42

Yeah. So you think about it. Yeah. Oh, go ahead. Uh you just goes, it's like basically we it's it's you get three cycles. You get the six well, I I missed the first cycle, zero to six. You got the six to twelve cycle, and now we're gonna have the twelve to eighteen cycle, right? Like this, and then it's pretty much you know, I'm so glad because I I I had a wild childhood, but I'm I you know my dad's my best friend now, and and I really feel that way. Now, when I was fifteen, I I you know, I thought about murdering him at times. You know. Literally, but anyways, you were to say something? I'm sorry.

SPEAKER_01 33:20

Um I'm we can't record next week because I won't be here.

SPEAKER_02 33:25

Okay. Well, where you go? Well, you're going to Chicago.

SPEAKER_01 33:27

Yeah.

SPEAKER_02 33:28

Yeah. Well, Chicago. Have fun in Chicago. And everyone have a good 4th of July. Uh and I'm gonna take the time off too. So brilliant, brilliant, brilliant. Thanks, guys. Thanks, Melba. Bye guys.