Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
CRO Audit: Boost Your Ecommerce Website Conversion Rate
CRO Audit: Boost Your Ecommerce Website Conversion Rate
In this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify.
He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between different teams such as CRO and Google Ads.
The conversation outlines a structured 90-day CRO audit process, detailing the steps involved in analysing data, implementing changes, and optimizing conversion rates effectively.
Key takeaways
- Every e-commerce store should aim for at least 3 conversions per 100 visitors.
- CRO is about holistic business growth, not just A/B testing.
- Data integrity is crucial for effective CRO.
- A UX audit can reveal quick wins for conversion improvement.
- Collaboration between CRO and Google Ads teams is essential.
- Emotional triggers in marketing can significantly impact conversions.
- A/B testing should be used when unsure about changes.
- A structured 90-day CRO plan can lead to better results.
- Understanding customer behavior is key to effective CRO.
- Regular audits and adjustments are necessary for ongoing success.
