Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Episodes
64 episodes
How to Bring Google Ads In-House
In this episode, Femi Olajiga discusses the advantages of bringing Google Ads management in-house for small businesses. He highlights the common fears associated with Google Ads, the cost implications of outsourcing, and the importance of hirin...
Pause Your Google Ads and Fix Your Website UX
In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content qualit...
Why Your Google Ads Are Getting Clicks But No Leads (Case Study)
In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues ...
SEO KPIs That Move the P&L
In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial ...
Google Ads Management for Small Business Owners
In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that...
Google Ads Performance Metrics
In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various...
Marketing KPIs Your Finance Team Should Be Asking About
Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and t...
How to Measure Marketing ROI When You're Not a Marketer
In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in lang...
The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads
In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget ...
How a Website Redesign Drove a 90% Increase in Appointment for a Private Clinic.
In this episode, Femi Olajiga shares a detailed case study on how a website redesign for a private clinic led to a 90% increase in appointments. He discusses the initial challenges faced by the clinic, the strategies implemented to enhance user...
Website Redesign Process Most Business Owners Skip
Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)
Femi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.Book a Free 30-minut...
Website Design Process Most Business owners Get Wrong
SummaryIn this episode, Femi Olajiga discusses the critical aspects of the website design process, particularly for small business owners. He highlights common mistakes made during the design phase, the importance of understanding user ...
Marketing Audit Case Study: I Audited a Small Business (The Issues I Found)
SummaryFemi Olajiga shares a comprehensive case study on conducting a marketing audit for a small insurance company, highlighting key strategies for in-house marketing development, performance evaluation, and cost reduction.Book ...
Google Business Profile for Small Business Owners: How to Rank on Google Maps
SummaryIn this episode, Femi Olajiga discusses the significance of Google Business Profile for small business owners, emphasising its role in local SEO and customer acquisition. He explains how to optimise the profile for better visibil...
Growth Marketing Strategy for Small Business Owners: The Template You Need to Get Started
SummaryFemi Olajiga shares a comprehensive guide on growth marketing strategy for small business owners, emphasizing the importance of a documented plan, understanding your brand, market analysis, and building in-house marketing capacit...
The 7-Step Marketing Audit Every Business Owner Should Run
SummaryFemi Olajiga shares a comprehensive 7-step marketing audit process designed for business owners to evaluate and improve their marketing efforts. This episode covers brand strategy, competitor analysis, SEO, paid ads, content mark...
The Wrong Person Is Setting Your Google Ads Budget
SummaryFemi Olajiga discusses how business owners can effectively manage their Google Ads budgets, avoid conflicts of interest, and ensure their advertising efforts align with profit and revenue goals. He emphasizes the importance of pr...
You are Wasting Money on Google Ads Because of Your Landing Page
SummaryFemi Olajiga discusses how optimizing landing pages and aligning Google Ads strategies can significantly improve conversion rates and reduce wasted ad spend. He shares insights from research, case studies, and practical tips for ...
The Real Reason Your Marketing Isn't Working (And Why Hiring Someone Won't Fix It)
SummaryFemi Olajiga discusses the core reasons why marketing efforts often fail and provides actionable solutions for business leaders to improve commercial outcome from marketing. Key topics include the importance of a documented marke...
Business Owners: How to Know If a Paid Social Budget Is Worth Approving
SummaryIn this episode, Femi Olajiga shares essential questions business leaders must ask before approving paid social media budgets. Covering platform choices, budget structure, creative investment, and measurement, this guide helps op...
Questions Every Business Owner Should Ask Before Approving an SEO Budget
SummaryIn this episode, Femi Olajiga discusses critical questions business leaders should consider before approving their SEO budgets. He emphasizes the impact of AI search on organic traffic and the importance of understanding the comm...
Google Ads Budget sign-off: The Questions Your Marketing Team Isn’t Asking
As a business leader, its not your job to fix this but it’s your job to ask the right clarifying question that ensures your Google ads budget is not being wasted. Book a Free 30-minutes digital marketing review call with me: https:/...
Questions Every Business Owner Should Ask Before Approving a Marketing Budget
Questions Every Business Leader Should Ask Before Approving a Marketing BudgetIn this episode, Femi Olajiga discusses the critical questions business leaders should ask before approving a marketing budget. He emphasises understanding ma...
Hiring Your First In-House Marketing Leader: The Decision That Can Make or Break Growth
SummaryHiring your first marketing leader is decision that directly impacts your company’s growth journey. Get it right, and you grow. Get it wrong, and your growth declines and you end up wasting your marketing budget.