Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Latest Episodes
Pause Your Google Ads and Fix Your Website UX
In this conversation, Femi Olajiga emphasizes the critical role of website user experience (UX) in enhancing the effectiveness of Google Ads. He discusses various elements of website design, including navigation, visual identity, content qualit...
Why Your Google Ads Are Getting Clicks But No Leads (Case Study)
In this episode, Femi Olajiga discusses a case study of a small pharmaceutical organization struggling with Google Ads. Despite spending a significant budget, they were receiving clicks but no leads or bookings. Femi identifies multiple issues ...
SEO KPIs That Move the P&L
In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial ...
Google Ads Management for Small Business Owners
In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that...
