Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Episodes
24 episodes
How Online Reputation Management Drives Ecommerce Growth
In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and str...
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24:12
Effective SEO Strategies for Non-Technical Business Leaders
Effective SEO Strategies for Non-Technical Business LeadersIn this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for b...
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25:53
Effective SEO budget planning strategies for small businesses
Effective SEO budget planning strategies for small businessesIn this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes...
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19:50
List of Digital marketing channels That Can SKYROCKET Your Business
List of Digital marketing channels That Can SKYROCKET Your BusinessIn this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the ...
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24:26
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and ...
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22:40
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
SEO Demystified: A No-BS Guide for Non-Marketing Business LeadersIn this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and te...
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38:28
Stop Wasting Your Marketing Budget With These Simple Fixes!
Stop Wasting Your Marketing Budget With These Simple Fixes!In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metric...
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33:03
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget all...
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25:09
How To Create An Effective Digital Marketing Plan
In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effect...
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21:54
Website Content Inventory & Audits and Why You NEED Them
In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholder...
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19:36
How To Optimise Your Ecommerce Product Pages For More Sales
In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to onl...
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16:42
How to Hire the Right Digital Marketing Agency
In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive l...
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31:48
How to Build an In House SEO Team: (and Why You Should)
In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal comm...
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11:44
Conversion Rate Optimisation Best Practices: How To Actually Get Results
In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates...
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22:22
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing b...
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23:57
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding...
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22:18
Ecommerce Website Conversion Killers and How to fix them!
Ecommerce Website Conversion Killers and How to fix them!In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, a...
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38:30
Maximise Your Website Leads With Conversion Rate Optimisation
Maximise Your Website Leads With Conversion Rate OptimisationIn this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, includ...
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32:37
Boost Your Website Conversions with Customer Journey Mapping!
Boost Your Website Conversions with Customer Journey Mapping!In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal ex...
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23:23
Master Ecommerce Conversion Optimisation: Step-by-step training guide
Master Ecommerce Conversion Optimisation: Step-by-step training guideIn this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of unders...
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49:35
Don't get duped! key warning signs in cro agency to watch for
Don't get duped! key warning signs in cro agency to watch forIn this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency. He highlights the importance ...
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20:16
Secrets to Boost Your Lead Generation Website Conversions!
Secrets to Boost Your Lead Generation Website Conversions!In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses. <...
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34:08
