Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
CRO Audit: Boost Your Ecommerce Website Conversion Rate
CRO Audit: Boost Your Ecommerce Website Conversion Rate
In this episode, Femi Olajiga discusses the importance of conducting a conversion rate optimization (CRO) audit for e-commerce stores, particularly those using Shopify.
He emphasises the need for a holistic approach that includes understanding customer behaviour, data integrity, user experience, and collaboration between different teams such as CRO and Google Ads.
The conversation outlines a structured 90-day CRO audit process, detailing the steps involved in analysing data, implementing changes, and optimizing conversion rates effectively.
