Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Secrets to Boost Your Lead Generation Website Conversions!
Secrets to Boost Your Lead Generation Website Conversions!
In this episode of the Digital Customer Journeys podcast, Femi Olajiga discusses the secrets to boosting lead generation and conversion rates for businesses.
He emphasizes the importance of harnessing internal insights from sales teams, conducting thorough research, and utilizing qualitative analytics tools. Femi also highlights the significance of competitor analysis, optimizing form pages, and integrating email marketing strategies to enhance customer engagement and conversion rates.
The conversation concludes with a call for collaboration among marketing teams to achieve better results.
Key Takeaways
The voice of the customer is crucial for conversion optimisation.
Sales teams provide valuable insights into customer behavior.
Research is essential before implementing changes to a website.
Qualitative analytics tools can reveal user behavior patterns.
Competitor analysis helps identify strengths and weaknesses.
Form optimization can significantly impact conversion rates.
Email marketing should be tailored to nurture leads effectively.
Collaboration among marketing teams is key to success.
Understanding customer journeys is vital for effective marketing.
Avoid relying solely on agencies for marketing solutions.
