Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Don't get duped! key warning signs in cro agency to watch for
Don't get duped! key warning signs in cro agency to watch for
In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency.
He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for a well-structured team, effective communication, and a strategic approach to CRO.
He also compares the benefits of hiring an in-house CRO team versus an agency, advocating for a more personalised and focused approach to conversion optimisation.
Key Takeaways
The digital customer journey is crucial for informed marketing decisions.
Not all CRO agencies have your best interests at heart.
A strong CRO team should consist of multiple experts.
Effective communication with subject matter experts is essential.
Beware of agencies that lack strategic thinking.
Professionalism in agency interactions is a must.
Evaluate the agency's past failures and successes.
Consider the cost-effectiveness of hiring freelance consultants.
In-house teams can provide focused attention on your needs.
A structured approach to CRO can lead to better results.
