Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Master Ecommerce Conversion Optimisation: Step-by-step training guide
Master Ecommerce Conversion Optimisation: Step-by-step training guide
In this podcast, Femi Olajiga delves into the intricacies of conversion rate optimization (CRO) for e-commerce stores. He emphasises the importance of understanding traffic quality, unified keyword research, and the user experience on websites.
The discussion covers various aspects of CRO, including engagement strategies, post-purchase optimisation, and common misconceptions in the industry. Femi also outlines a structured process for optimizing conversion rates and shares insights on how to effectively analyze and improve e-commerce websites.
Key Takeaways
Low conversion rates indicate a need for better optimization.
Conversion rate optimization is often misunderstood.
Quality traffic is crucial for improving conversion rates.
Unified keyword research can enhance acquisition strategies.
Website user experience directly impacts conversion rates.
Post-purchase care is essential for customer retention.
Misconceptions about CRO can hinder effective strategies.
A structured process is necessary for successful optimization.
Intent mapping helps align user needs with website content.
Email marketing is a powerful tool for increasing conversions.
