Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Boost Your Website Conversions with Customer Journey Mapping!
Boost Your Website Conversions with Customer Journey Mapping!
In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer.
The discussion emphasises the need for internal brainstorming sessions involving cross-functional teams to gather insights and improve the customer journey. Femi highlights the significance of understanding customer pain points and the role of effective communication in optimising conversion rates.
Key Takeaways
Mapping the customer journey is crucial for increasing website conversion.
Understanding both customer and company perspectives is essential.
Customer journeys are often non-linear and complex.
Internal brainstorming sessions should include diverse stakeholders.
Identifying customer pain points can lead to better service.
Conversion rate optimization requires a cross-functional approach.
Effective communication can alleviate customer anxiety and confusion.
Customer journey mapping should involve actual customer feedback.
A facilitator is necessary for productive brainstorming sessions.
Conversion optimization is a shared responsibility across teams.
