Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Maximise Your Website Leads With Conversion Rate Optimisation
Maximise Your Website Leads With Conversion Rate Optimisation
In this episode, Femi Olajiga discusses the common challenges faced in lead generation and provides actionable strategies to optimize various pages of a website, including the homepage, product/service pages, form pages, and blogs.
He emphasizes the importance of A/B testing, simplifying navigation, enhancing user experience, and diversifying traffic acquisition channels to improve conversion rates and reduce costs. The conversation concludes with a call to action for businesses to implement these strategies for better lead generation and conversion outcomes.
Key Takeaways
Bad leads can indicate issues with your website.
A clear tagline on your homepage is essential.
Navigation should be simple and intuitive.
A/B testing can significantly improve conversion rates.
Fast loading times are crucial for retaining visitors.
Product pages should connect features to customer benefits.
Testimonials enhance trust and credibility.
Forms should minimize distractions to increase completion rates.
Diversifying traffic sources can lower acquisition costs.
Understanding customer psychology is key to conversion.
