Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Ecommerce Website Conversion Killers and How to fix them!
Ecommerce Website Conversion Killers and How to fix them!
In this episode, Femi Olajiga discusses the various conversion killers that can hinder e-commerce success. He explores critical areas such as the homepage, product pages, and shopping cart, identifying common pitfalls and offering actionable solutions to improve conversion rates.
The conversation emphasizes the importance of user experience, effective navigation, and clear communication of policies to enhance customer trust and drive sales. Femi also highlights the significance of technical issues and brand storytelling in the overall conversion strategy.
Key Takeaways
Average cart abandonment on Shopify is approximately 70%.
Complicated checkout contributes to 18% of cart abandonment.
An unoptimized banner can significantly affect conversion rates.
Effective navigation is crucial for a positive user experience.
Broken search functionality can frustrate users and lead to exits.
Visible shopping baskets and wishlists can encourage users to stay.
High-quality images are essential for building trust with customers.
Generic product descriptions can hinder product differentiation.
Clear shipping and return policies are vital for customer confidence.
Technical issues can severely impact conversion rates.
