Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offline strategies to enhance customer engagement and conversion rates.
Key Takeaways
Forget everything you think you know about digital marketing.
Luxury customers are very poor with time.
They want something that is exclusive to them.
Luxury customers love and enjoy the physical shopping experience.
Your website needs to communicate your brand story effectively.
Luxury websites are not static; they are always evolving.
You need to create a strategy around encouraging registration.
You're playing more of a quality game, not a numbers game.
The personalisation part is extremely important.
The goal here is universal integrated conversion.
