Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offline strategies to enhance customer engagement and conversion rates.
