Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing.
He discusses the significance of building a personal brand, the role of a marketing consultant, and the necessity of having a broad skill set to effectively serve clients. Femi also highlights the importance of leadership and coaching in the consulting space, as well as the challenges faced in the industry.
Key Takeaways
Understanding the journey to becoming a marketing consultant is crucial for business owners.
A marketing background or certification is important for aspiring consultants.
Project management skills are essential for effective marketing execution.
A holistic approach to marketing is necessary for success.
Continuous learning and a beginner's mindset are vital for consultants.
Leadership in consulting is about treating people with respect and kindness.
A good consultant should aim to upscale their clients' internal teams.
Being informed about industry trends is crucial for consultants.
A broad skill set is more beneficial than being a specialist in one area.
Creating a personal brand is essential for marketing consultants.
