Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Conversion Rate Optimisation Best Practices: How To Actually Get Results
In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion covers key factors influencing conversion, the CRO process, best practices, and the significance of trust and social proof in online sales.
