Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
Most marketing advice is written for marketers. This podcast is for the people who manage marketing teams and external agency partners, people that marketing teams report into.
Digital Customer Journeys cuts through the noise to give founders, CEOs, commercial directors, sales directors, DTC ecommerce owners, and B2B directors a clear understanding of how marketing works, what it should cost, and commercial results you should expect your marketing to generate.
Hosted by Femi Olajiga, a Fractional CMO, Growth marketing coach and consultant who has worked with large, medium sized and startup brands, each episode translates complex marketing strategy into decisions you can make on Monday morning.
No buzzwords. No fluff. Just honest conversations about Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Email Marketing (CRM), Search Engine Optimisation (SEO & AI Search), Website Conversion Rate Optimisation (CRO), brand strategy, and the full growth stack told through the lens of real commercial and business growth outcomes. B2B and B2C
If your marketing isn't generating revenue and profit, this podcast will show you why and how to fix it.
Connect with me on LinkedIn https://www.linkedin.com/in/femi-olajiga/
Website: https://www.cxconversion.com/
Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
How To Optimise Your Ecommerce Product Pages For More Sales
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In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to action are explored, along with the importance of user experience and engagement strategies. Femi emphasizes the need for conversion rate optimisation and the impact of payment processes on overall sales performance.
