Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies.
He emphasises the importance of understanding customer needs, creating awareness, and optimising marketing efforts to enhance customer loyalty and retention. The conversation also highlights the significance of aligning marketing tactics with website optimisation and the role of email marketing in driving repeat purchases.
Key Takeaways
An effective e-commerce strategy requires understanding customer personas.
Demand creation focuses on creating awareness about your brand.
Budget allocation should consider both demand creation and generation.
Post-purchase strategies are crucial for building customer loyalty.
Investing in website user experience is essential for conversion.
Marketing cannot compensate for a poor product.
Customers are loyal to products that meet their needs.
Aligning paid advertising with website content is vital.
Email marketing can yield high returns on investment.
SEO should prioritize customer needs over just search engine requirements.
