Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Stop Wasting Your Marketing Budget With These Simple Fixes!
Stop Wasting Your Marketing Budget With These Simple Fixes!
In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process.
He also highlights the necessity of optimising marketing channels, ensuring website efficiency, and improving email marketing strategies. Finally, he advocates for agile marketing budgeting to enhance the effectiveness of marketing expenditures.
Key Takeaways
Half of your marketing budget is bleeding money.
Measuring the wrong KPI leads to wasted resources.
Tracking vanity metrics wastes marketing budgets.
Content production processes are often disjointed.
Ignoring website optimization can lead to lost conversions.
Email marketing efficiency is crucial for budget management.
Focusing on a single marketing channel can be detrimental.
Agile marketing budgeting allows for flexibility and adaptation.
Understanding customer journeys is essential for effective marketing.
Skill development within teams can reduce reliance on agencies.
