Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Google rankings.
Key Takeaways
SEO is about Google presenting information to users.
Understanding keyword research is essential for effective SEO.
On-page SEO involves optimizing each page for specific keywords.
Digital PR focuses on building quality backlinks to improve SEO.
Technical SEO ensures that Google can crawl and index your website effectively.
SEO is a long-term strategy that requires patience and consistency.
Branding is a key reason to invest in SEO.
Keyword intent is crucial in targeting the right audience.
Measuring SEO success involves tracking ranking growth and keyword performance.
Effective SEO requires collaboration between business leaders and SEO teams.
