Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.
He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.
Key Takeaways
Understanding how Google Ads operates is crucial for business leaders.
The quality score of landing pages significantly impacts ad performance.
Keyword strategy in Google Ads differs from traditional SEO strategies.
Broad match, phrase match, and exact match keywords each serve different purposes.
Negative keywords are essential to filter out irrelevant traffic.
Conversion tracking must be set up correctly to avoid wasting ad spend.
Micro and macro conversions should be monitored throughout the customer journey.
Collaboration between Google Ads and web development teams is vital for success.
A/B testing landing pages can lead to higher conversion rates.
Optimizing the mobile experience is critical for effective Google Ads.
