Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
Most marketing advice is written for marketers. This podcast is for the people who manage marketing teams and external agency partners, people that marketing teams report into.
Digital Customer Journeys cuts through the noise to give founders, CEOs, commercial directors, sales directors, DTC ecommerce owners, and B2B directors a clear understanding of how marketing works, what it should cost, and commercial results you should expect your marketing to generate.
Hosted by Femi Olajiga, a Fractional CMO, Growth marketing coach and consultant who has worked with large, medium sized and startup brands, each episode translates complex marketing strategy into decisions you can make on Monday morning.
No buzzwords. No fluff. Just honest conversations about Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Email Marketing (CRM), Search Engine Optimisation (SEO & AI Search), Website Conversion Rate Optimisation (CRO), brand strategy, and the full growth stack told through the lens of real commercial and business growth outcomes. B2B and B2C
If your marketing isn't generating revenue and profit, this podcast will show you why and how to fix it.
Connect with me on LinkedIn https://www.linkedin.com/in/femi-olajiga/
Website: https://www.cxconversion.com/
Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.
He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.
