Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
List of Digital marketing channels That Can SKYROCKET Your Business
List of Digital marketing channels That Can SKYROCKET Your Business
In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, including awareness, consideration, decision, purchase, and post-purchase.
The conversation covers social media, email marketing, SEO, and emerging trends like Generative Engine Optimisation, providing insights on how to effectively align these channels with customer needs and behaviours.
Key Takeaways
Targeting customers through the right channel is crucial.
Email marketing offers the highest return on investment.
Generative Engine Optimization is an emerging marketing channel.
Retargeting can effectively bring back potential customers.
The customer journey includes awareness, consideration, and post-purchase stages.
Social media can create brand awareness but may not lead to immediate sales.
Metrics like conversion rates and engagement rates are vital for success.
Customer satisfaction impacts repeat purchases significantly.
Loyalty programs can enhance customer retention and advocacy.
There is no one-size-fits-all approach to digital marketing strategies.
