Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Effective SEO budget planning strategies for small businesses
Effective SEO budget planning strategies for small businesses
In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, and the significance of using the right tools. The conversation also covers how to make SEO budgets agile by monitoring performance metrics and adjusting allocations based on results. Overall, the episode provides actionable insights for optimizing SEO strategies and budgets.
Key Takeaways
Most small businesses waste 40% of their SEO budgets on ineffective strategies.
SEO is a long-term investment that guarantees consistent traffic.
Training internal teams is crucial for effective SEO implementation.
Smaller, specialized SEO agencies may offer better results than larger ones.
Allocate at least 20% of your paid advertising budget to SEO.
Invest in tools for keyword research and content optimization.
AI tools can help reduce SEO costs when used correctly.
Your SEO budget should be flexible and iterative.
Track performance metrics to adjust your SEO strategy effectively.
Generative engine optimization is an emerging area to explore in SEO.
