Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Effective SEO Strategies for Non-Technical Business Leaders
Effective SEO Strategies for Non-Technical Business Leaders
In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital landscape.
The conversation highlights how generative AI tools are changing user behavior and the way businesses should approach their online presence to remain competitive.
Key Takeaways
Generative Engine Optimization is changing the SEO landscape.
Businesses must adapt to new keyword strategies focusing on long-tail keywords.
Authority in SEO is not just about backlinks but also about content quality.
Brand perception significantly impacts online visibility and authority.
Generative AI tools are becoming preferred over traditional search engines.
Content must be concise and directly address user queries for better engagement.
SEO strategies should prioritize quality over quantity in backlinks.
The customer journey is evolving with the rise of generative AI tools.
Homepage optimization is crucial for conversion rates.
Digital marketing channels are continuously changing and require adaptation.
