Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
Most marketing advice is written for marketers. This podcast is for the people who manage marketing teams and external agency partners, people that marketing teams report into.
Digital Customer Journeys cuts through the noise to give founders, CEOs, commercial directors, sales directors, DTC ecommerce owners, and B2B directors a clear understanding of how marketing works, what it should cost, and commercial results you should expect your marketing to generate.
Hosted by Femi Olajiga, a Fractional CMO, Growth marketing coach and consultant who has worked with large, medium sized and startup brands, each episode translates complex marketing strategy into decisions you can make on Monday morning.
No buzzwords. No fluff. Just honest conversations about Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Email Marketing (CRM), Search Engine Optimisation (SEO & AI Search), Website Conversion Rate Optimisation (CRO), brand strategy, and the full growth stack told through the lens of real commercial and business growth outcomes. B2B and B2C
If your marketing isn't generating revenue and profit, this podcast will show you why and how to fix it.
Connect with me on LinkedIn https://www.linkedin.com/in/femi-olajiga/
Website: https://www.cxconversion.com/
Digital Customer Journeys: Growth Marketing for Business Leaders and Founders
SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
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In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives.
Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts.
