Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Google Ads for Lead generation websites: How to improve the quality of your leads
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Summary
In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword research, the significance of ad copy, analyzing customer behavior, and the necessity of local context in managing Google Ads. Olajiga also highlights the importance of optimizing bidding strategies and the potential pitfalls of outsourcing Google Ads management.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
