Digital Customer Journeys Podcast
This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week.
For future episodes, you can send your questions to me via LinkedIn Femi Olajiga - https://www.linkedin.com/in/femi-olajiga/
Digital Customer Journeys Podcast
Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams
In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hiring practices, supportive team dynamics, and the role of leadership in fostering an inclusive environment. They also highlight the significance of education and ongoing training to address unconscious biases and ensure that all team members feel valued and included.
Chapters
00:00 Introduction to Inclusion and Diversity in Marketing
01:53 Understanding Diversity and Inclusion
04:47 The Business Case for Inclusion and Diversity
07:28 Hiring Practices and Team Dynamics
11:32 Microaggressions and Their Impact
14:26 Supporting Marginalized Individuals in Teams
19:59 Onboarding Practices for Inclusion
23:58 Real-Life Experiences and Recommendations
28:35 Conclusion and Key Takeaways
