Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Why Your Website Is Sending Your Sales Team Bad Leads, And What to Do About It
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summary
In this episode, Femi Olajiga discusses how business leaders can identify and reduce bad leads. He emphasizes the importance of filtering systems, aligning sales and marketing, and optimizing and using forms to filter bad leads and attract high-quality prospects.
Most business leaders assume that bad leads are a marketing or sales problem, thats not 100% accurate. Bad leads are basically time waster so its important to reduce the number of bad leads entering your sales teams pipeline.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Book a 30-minutes discovery call: https://calendly.com/femi-olajiga/new-meeting
