Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Digital Customer Journeys: Growth Marketing for Founders and Business Owners
The 10-Step Google Ads Audit I Used to Get a Lead Gen Website 90% More Leads
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In this episode, Femi Olajiga discusses a comprehensive 10-step Google Ads audit process tailored for small business owners. He emphasizes the importance of conversion tracking, account structure, search term reports, negative keywords, budget allocation, bidding strategies, keyword match types, ad copy, and landing page optimization. The goal is to empower business owners to effectively manage their Google Ads and increase lead generation by up to 90%.
