Digital Customer Journeys: Growth Marketing for Founders and Business Owners
Digital Customer Journeys is a growth marketing podcast for founders and business owners who want to scale their business.
Hosted by Femi Olajiga a Growth Marketing Consultant and Fractional CMO, this podcast teaches Founders how to:
- How to define a brand strategy
- How to acquire high-intent traffic and customers through SEO, Google Ads, Meta Ads and other paid channel.
- Convert more customers through conversion rate optimisation and user experiences
- Increase customer lifetime value, revenue and profit margins
If you're a business owner or founder looking to improve the effectiveness of your marketing, this podcast will teach you how.
New episodes weekly.
Get a free 3-minute marketing audit and see whether your marketing is producing the right commercial result https://www.cxconversion.com/marketing-audit-checklist-template/
Digital Customer Journeys: Growth Marketing for Founders and Business Owners
How to Measure Marketing ROI When You're Not a Marketer
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In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies.
Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.
