Keys to Charleston
Welcome to Keys to Charleston with the Dave Friedman Team, your ultimate guide to real estate in Charleston, South Carolina! Hosted by Dave Friedman, leader of the #1 real estate team in the tri-county area, this podcast is packed with expert insights, practical tips, and behind-the-scenes stories to help you navigate the world of buying, selling, and investing in the Lowcountry.
Whether you're a first-time homebuyer, seasoned seller, or simply curious about the Charleston market, we've got you covered. Tune in for:
• Insider tips to save money and time during your home-buying or selling journey.
• The latest market trends and how they impact your real estate goals.
• Stories from local homeowners and sellers who’ve achieved success.
• Expert advice on everything from staging your home to choosing the perfect neighborhood.
With over 2,500 successful transactions and years of experience in the Charleston market, Dave and his team bring you the knowledge and strategies you need to make confident real estate decisions. From charming historic homes downtown to family-friendly suburbs, we’ll help you unlock the best of the Lowcountry.
New episodes drop weekly! Subscribe now and get ready to take the next step toward your dream home.
Episodes
69 episodes
What Happens If My Buyer Backs Out Before Closing?
A buyer backing out right before closing is frustrating. And it happens more often than it should. In this video, we break down why deals fall apart and how to prevent it before it costs you time and money.What you’ll learn• The rea...
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Season 4
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Episode 51
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4:36
The Compassion Project: Help Us Find Those in Need
Giving back is part of who we are.At the Dave Friedman Team, we believe success matters more when it helps others.In this video, we share how we support families in need, partner with local organizations, and show up during tough times,...
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Season 4
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Episode 50
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4:47
More Contracts Are Falling Through. Here's How to Get Ahead.
Worried about a contract falling through? You’re not alone. More deals are canceling today than usual, and it can cost buyers and sellers time, money, and momentum. In this video, we explain why it’s happening, how small inspection issues can d...
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Season 4
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Episode 49
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2:58
What Should I Do If I'm Too Busy to Call My Leads Back?
If you struggle to call leads back, you're not the only one. Many agents get stuck juggling showings, offers, and paperwork. But when you wait longer than five minutes to respond, your conversion can drop by almost 80 percent.In this vi...
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Season 4
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Episode 48
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4:20
What do Experts Forecast for the 2026 Housing Market?
What will the 2026 housing market look like? This video breaks down what buyers and sellers should expect with prices, rates, and demand. We cover affordability challenges, the lock in effect, projected price growth, and where mortgage rates ma...
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Season 4
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Episode 47
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7:10
The Hidden Tax Break Every Charleston Agent Is Missing
Learn about a tax break many Charleston agents miss and how the right structure can help you keep more of what you earn.Most solo agents spend more than they realize on marketing, tech, signs, lead generation, and office fees. When tax ...
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Season 4
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Episode 46
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3:17
Turn 59 Days on Market Into 30 With This Simple Agent Hack
Want to cut your days on market in Charleston from 59 to about 30? Ryan from the Dave Friedman Team breaks down the simple steps that help their listings sell faster. It comes down to preparation, positioning, and a proven system that most agen...
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Season 4
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Episode 45
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4:01
Beyond The Battery Game
Thanks so much for coming out to our client appreciation night at the Charleston Battery game at Patriots Point. It was great to see you and meet many of you in person. We do these events because we truly appreciate your business and the relati...
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Season 4
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Episode 44
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1:26
The One Email Subject Line That Guarantees 80% Open Rates
Unlock the simple subject line that consistently gets around an 80% open rate and brings dead leads back to life.In this video, we break down why four words, “Are you still interested?”, can outperform long, clever subject lines that ne...
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Season 4
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Episode 43
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3:14
How Simple Scripts Can Double Your Listings Overnight
Unlock more listings with the right words. In this video, Ryan Wilkerson shows how proven scripts turn tough seller objections into signed agreements. On the Dave Friedman Team, agents get a full script library inside the Sell 9 Homes in 90 Day...
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Season 4
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Episode 42
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3:26
How to Turn 6% Mortgage Rates Into More Listings
6%+ rates have agents nervous. But they don’t have to stall your business. In this video, Ryan Wilkerson shows how our team turns higher rates into a listing advantage with real solutions: a 4% Interest Rate Guarantee for buyers, Sell Your Home...
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Season 4
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Episode 41
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2:49
Are We Heading Into a Buyer's Market?
Are we heading into a buyer’s market in Charleston?Short answer: the market has cooled from frenzy to balanced. Homes no longer sell in hours. Average days on market are now about 40 to 60, but well-priced homes with strong marketing still ...
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Season 4
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Episode 40
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3:12
Biggest Communication Mistakes Killing Your Listings
Most listings don’t fail because of price or condition. They fail because of poor communication. In this video, Ryan Wilkerson from the Dave Friedman Real Estate Team breaks down the seven mistakes that kill trust and deals—and how our system f...
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Season 4
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Episode 39
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4:03
The Shocking Impact of Rate Changes on Your Monthly Mortgage!
The Truth About Mortgage Rates in Charleston: How Small Moves Create Big WinsA tiny dip in your rate can save real money. In Charleston, that can mean thousands per year on a $500,000 home. Pair a lower payment with local appreciation a...
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Season 4
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Episode 38
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2:37
Don’t Settle for Passive Marketing—Here’s How We Get You Multiple Offers, Fast
Sell for top dollar in a crowded market. In this video, Dave breaks down our Enhanced Marketing Program that Fortune 100 brands would love, custom strategy, AI predictive buyer targeting, true omni channel exposure, premium media, and Zillow Sh...
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Season 4
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Episode 37
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7:43
The 3 Secrets to Closing Faster in a Slower Charleston Market
Close More Deals in a Slower Charleston MarketThe market has cooled. Your closings don’t have to. Ryan Wilkerson breaks down the exact system our agents use to sell 9 homes in 90 days in Charleston, even when buyers stall and listings sit.<...
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Season 4
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Episode 36
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5:24
Stop Losing Leads: The One Follow Up Rule That Guarantees Replies
Are you losing leads without realizing it? In this video, Ryan Wilkerson from the Dave Friedman Real Estate Team in Charleston reveals the number one secret to converting more leads: speed to lead. Learn how following up within five minutes can...
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Season 4
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Episode 35
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4:27
Why A Local Pro Matters More Than Ever
Buying or selling in Charleston and feeling stuck?National headlines won’t help. You need local expert advice from a team that sells 100+ homes a year and has closed thousands.In this video, Dave explains what is really happening no...
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Season 4
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Episode 34
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5:21
Understanding Today’s Mortgage Rates: Is 3% Coming Back?
Unlock why 3% rates are not coming back and how smart buyers are winning right now. In the Charleston Tri-County area, waiting can cost $15K to $50K a year in rising prices. Learn how to negotiate today, refinance later, and use our programs to...
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Season 4
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Episode 33
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7:43
How to Beat the Competition: 4 Insider Tricks That Win Sellers Every Time
Want to know how our agents sell 9 homes in just 90 days? Ryan Wilkerson from the Dave Friedman Real Estate Team breaks down the 4 insider tricks that help agents win more listings and close more deals without cold calls or door knocking.
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Season 4
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Episode 32
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4:08
How Allen Sold His Home and Kept His Low Rate
Many homeowners feel stuck because they don't want to give up their low interest rate. That's exactly what Allen in Somerville faced until he found our “Sell Your Home, Keep Your Rate” program. With our help, he sold for more than expected, kep...
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Season 4
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Episode 31
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2:50
Re-listing Your House with a Different Agent Has a Better Success Rate
Sell your expired listing on the second try. In this podcast, I walk you through what to do when your home does not sell, why interviewing 2 to 3 agents matters, and how a stronger strategy can change your outcome. I also share James and Nicole...
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Season 4
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Episode 30
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6:58
You May Have Enough Equity To Downsize and Buy Your Next House in Cash
Can You Use Your Home Equity to Buy Your Next House in Cash?Many Charleston homeowners are sitting on record-high equity, but is it really enough to downsize and purchase your next home without a mortgage?In this podcast, we cove...
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Season 4
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Episode 29
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5:17
Does Volume REALLY Beat Net Income in Commission Split?
Wants to know what matters more? a higher commission or more income. Is changing your commission split from 70-30 to 90-10 worth it? In this video, he challenges you to consider netting an additional income to your annual gross income to become...
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Season 4
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Episode 28
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3:25
You’re Not Stuck—You’re Just Unsupported
Feeling stuck in your real estate career? You’re not underperforming — you’re under supported. Ryan Wilkerson from the Dave Freeman Team at Keller Williams breaks down how their proven “Sell 9 Homes in 90 Days” system helps agents stop wearing ...
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Season 4
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Episode 27
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2:00
