Welcome back to Hometown Advantage — the podcast for local business owners who want to market smarter, not harder. I’m Nicole Eldridge, Facebook & Instagram ads strategist for local businesses, and today we’re diving into 10 bru...

In this episode, I’m breaking down the real truth about Facebook ads for local businesses — and why they’re hands-down the most effective, scalable, and surprisingly affordable way to grow your business (yes, even on a small budget).

In this episode, we’re taking it all the way back to basics. If you’re a local business owner who’s tired of posting every day with nothing to show for it, this one’s for you.I’m walking you through:Why organic reach...

One of the biggest decisions local business owners face is whether to learn Facebook ads themselves or hire someone to do it for them. In this episode, Nicole breaks down the real costs, time commitment, and results you can expect from each opt...

🎙️ Are you wasting money by missing the most powerful type of Facebook ads? In this episode of Hometown Advantage, I break down retargeting ads - the secret weapon that turns social media scrollers into actual customers for your local business....