Hometown ADvantage - Local Marketing
Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.
Episodes
9 episodes
Ep 9: How to decide if you should hire or DIY your ads
One of the biggest decisions local business owners face is whether to learn Facebook ads themselves or hire someone to do it for them. In this episode, Nicole breaks down the real costs, time commitment, and results you can expect from each opt...
•
25:52
Ep 8: The Low-Down on Retargeting Ads
🎙️ Are you wasting money by missing the most powerful type of Facebook ads? In this episode of Hometown Advantage, I break down retargeting ads - the secret weapon that turns social media scrollers into actual customers for your local business....
•
14:56
Ep 7: Is $5/day Enough to Spend on Facebook Ads?
🎙️ Is $5/day enough for Facebook & Instagram ads? In this straightforward episode of Hometown Advantage, I'm breaking down the truth about local ad budgets and what you REALLY need to spend to see results.You'll discover:...
•
15:52
Ep 6: How to Know Your Ads Are Working
🎙️ Wondering if your local business Facebook ads are actually working? In this data-driven episode of Hometown Advantage, I'm sharing my 3-step framework to determine if your ads are delivering real results (and what to do if they're not).<...
•
9:32
Ep 5: Your Complete Guide to Local Reels
In this episode, I break down my complete strategy for creating Instagram Reels that actually work for local businesses. I explain why we shouldn't chase views, introduce my 3T Formula (Type, Topic, Text) for creating effective Reels, and share...
•
21:58
Ep 4: Let's Talk Money: How much I made my 2nd year in business
In this transparent episode, I'm sharing my exact revenue, expenses, and profit from 2024 ($75,591 revenue with $55,560 profit!) plus the mindset shifts that helped me double my income from the previous year.In this episode, I brea...
•
18:23
Episode 3: From Teacher to Marketing Strategist: My Journey to Building a Marketing Agency
🎙️ Ever wonder how a second-grade teacher became a marketing strategist helping local businesses thrive? In this personal episode of Hometown Advantage, I'm pulling back the curtain on my journey from the classroom to running a successful marke...
•
15:18
Episode 2: 5 Reasons Your Local Business Facebook Ads Aren't Working (And How to Fix Them)
🎯 Why do most local business Facebook ads fail? As a marketing strategist who's helped 100+ local businesses master their social media presence, I'm breaking down the 5 biggest mistakes that are wasting your ad budget (and exactly how to fix th...
•
16:39
Episode 1: 5 Powerful Facebook Ad Strategies for Local Businesses
🎯 Want to know which Facebook ads ACTUALLY work for local businesses in 2025? As a former second-grade teacher turned marketing strategist who's helped 100+ local business owners with their Facebook & Instagram ads, I'm breaking down my top...
•
16:56