Hometown ADvantage - Local Business Marketing Strategies for Local Businesses
Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love.
Each week, you'll get real, no-fluff answers to questions like:
- How do I run Facebook ads for my local business without wasting money on the wrong audience?
- What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses?
- How do I attract high-quality leads instead of tire-kickers?
- How do I know if my ads are actually working and when to change course?
Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today.
Hit play and start getting results from your ads, not just views.
Episodes
46 episodes
45: How Much Should You Really Invest in Your Business? My Honest 2026 Numbers
Links📸 Instagram: instagram.com/nicoleeldridge_ads💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometownDescriptionEver wonder what it actually costs to grow a business — not the highlight ...
44: Top 5 Mistakes Local Business Owners are Making with Ads + Meet My Local Ads Co-Coach, Melissa!
📸 Melissa's Instagram: instagram.com/yanosocial.ads📸 Nicole Instagram: instagram.com/nicoleeldridge_ads💻 Join Hometown ADvantage: nicoleeldridgemedia.com/hometownDescription:In this episode, you're getting an in...
Ep 43: My membership has been running for 1 month! Here's how it's going
Links📸 Instagram: www.instagram.com/nicoleeldridge_ads 💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/home...
Ep 42: How to Attract High Quality Local Leads with Meta Ads
Links🌐 Website: www.nicoleeldridgemedia.com 🎓 Free Local Ads Workshop: www.nicoleeldridgeads.com/jumpstart 💻 Jo...
Ep 41: The Top 3 Things I Look At to Tell You If Your Ads are Working
DescriptionStop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for...
Ep: 40 How I Learned to Make Scary Business Decisions with Confidence
🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge_ads🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometownDescriptionRunning Facebook ads takes confidence...
Ep 39: 5 Ways I'm Using AI to Increase Revenue in my Business
Links🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads ...
Ep 38: How did my business do in Q1? Reflections and plans going forward
🌐 Website: www.nicoleeldridgemedia.com 📸 Instagram: www.instagram.com/nicoleeldridge\_ads 🚀 Book a Ready, Set,...
Ep 37: Why big agencies drain your money & tank results
If you've ever hired a marketing agency and felt like something was off — you're probably right. In this episode, Nicole pulls back the curtain on how most low-cost agencies are built to fail their clients, and why it's not an accident. You'll ...
Ep 36: Exactly why local ads are different (and so much better) than online ads
🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometow...
Ep 36: Client Spotlight: How Danielle got ads working like a machine after failed agencies and courses
🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day In...
Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day In...
Ep 34: Client Spotlight: How Liv Booked more Photography Clients in 1 week than Last Year
🌐 Website: www.nicoleeldridgemedia.com📸 Instagram: www.instagram.com/nicoleeldridge_ads🚀 Book a Ready, Set, Launch 7-Day In...
Ep 33: I've Audited 100+ Business Ad Accounts - Here's What I Found
After auditing hundreds of ad accounts and running a group program with 200+ local business owners, Nicole's seen exactly what separates the ads that flop from the ones that take off. In this episode, you'll learn the five most common Facebook ...
Ep 32: Hometown ADvantage Launch Debrief: Five Key Changes I Made & The Results
In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.I walk you through the...
Ep 31: My complete launch strategy step by step
What if your launches didn’t feel like a gamble anymore?In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900...
Ep 30: My Exact Ad Strategy for 2026
In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025.Book a call for DFY month to month ad servi...
Ep 29: My Goals for 2026
This episode feels vulnerable… and a little scary to share.Today I’m walking you through my big, bold 2026 goals — personal, financial, and business — and exactly how I plan to hit them without burning out, overworking, o...
Ep 28: Why Visibility Should Be Your Main Focus in 2026 as a Local Business
If your local business isn’t growing the way you want it to, there’s a good chance this is the real problem:Not enough people know you exist.In this episode, I’m breaking down 3 reasons visibility should be your #1 focus...
Ep 27: Five Ways to Boost Your Local Ad Conversions
If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you.Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clien...
Ep 26: 8 Business Lessons I Learned in 2025
2025 changed everything for my business.Revenue more than doubled. My audience exploded. My team expanded. And honestly? I grew more this year as a CEO and leader than any year before.In this episode, I’m breaking down the 8 bi...
Ep 25: Local Marketing Predictions for 2026 | AI will hurt you more than it will help you
In this episode of the Hometown Advantage Podcast, I’m sharing part three of my 2026 local marketing predictions — and it’s one a lot of local business owners need to hear.In an AI-saturated world, faceless marketing is no longer convert...
Ep 24: Local Marketing Predictions for 2026 | Part 2: You can't outsource your ads...yet
In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration.I break...
Ep 23: Local Marketing Predictions for 2026 | Part 1: The death of consistency
Join the 2026 Local Ad Strategy Session here: www.nicoleeldridgemedia.com/localadsIf you’ve ever told yourself “I just need to be more consistent on social media,” this episode is your permission slip to stop believin...
Ep 22: Behind-the-Scenes: Top 5 Local Ad Strategies I’m Seeing Work Right Now
In this episode of the Hometown Advantage Podcast, I’m taking you behind the scenes on the real Meta ad results my clients are getting right now — and the exact things happening inside their ads (and their businesses) that are m...