In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.I walk you through the...

What if your launches didn’t feel like a gamble anymore?In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900...

In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025.Book a call for DFY month to month ad servi...

This episode feels vulnerable… and a little scary to share.Today I’m walking you through my big, bold 2026 goals — personal, financial, and business — and exactly how I plan to hit them without burning out, overworking, o...

If your local business isn’t growing the way you want it to, there’s a good chance this is the real problem:Not enough people know you exist.In this episode, I’m breaking down 3 reasons visibility should be your #1 focus...

If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you.Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clien...

2025 changed everything for my business.Revenue more than doubled. My audience exploded. My team expanded. And honestly? I grew more this year as a CEO and leader than any year before.In this episode, I’m breaking down the 8 bi...

In this episode of the Hometown Advantage Podcast, I’m sharing part three of my 2026 local marketing predictions — and it’s one a lot of local business owners need to hear.In an AI-saturated world, faceless marketing is no longer convert...

In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration.I break...

Join the 2026 Local Ad Strategy Session here: www.nicoleeldridgemedia.com/localadsIf you’ve ever told yourself “I just need to be more consistent on social media,” this episode is your permission slip to stop believin...

In this episode of the Hometown Advantage Podcast, I’m taking you behind the scenes on the real Meta ad results my clients are getting right now — and the exact things happening inside their ads (and their businesses) that are m...

📊 Launch Debrief: How I Drove 1,500 Leads and 31 Sales for Hometown AdvantageToday I’m taking you behind the scenes of my most recent launch for Hometown Advantage—my local-ads program with 4 months of mentorship inside o...

🧩 Part 3: The Low-Ticket Funnel That Pays for Your Leads (and Fuels Bigger Sales)We’re wrapping the series with my favorite strategy: low-ticket offer funnels. I’m breaking down what actually makes them work in 2025, how ...

💰 The Evergreen Funnel That Scales My Business on AutopilotIn this episode, I’m breaking down the second way I’ve scaled my business this year — using an evergreen funnel that brings in leads and sales every sing...

🚀 3 Ways I’ve Used Facebook & Instagram Ads to Scale My Online Business in 2025In this episode, I’m kicking off a 3-part series where I’m breaking down the exact strategies I’ve used to grow my online business with ads this ...

From Referrals to Multiple Clinics: How Ads + Automations Fueled Dr. Maddie Roth’s GrowthToday I’m joined by the amazing Dr. Maddie Roth—pelvic floor physical therapist, multi-location clinic owner, and self-proclaimed Automat...

Ever feel like you’re posting on social media but it’s just going into the void? In this episode of Hometown Advantage, you’ll hear how Alyssa, who runs marketing for a renovations and cabinetry company in Canada, turned things around ...

Ever wondered what it really takes to launch and scale a group program?In this special behind-the-scenes episode of Hometown Advantage, I’m peeling back the curtain on the growth of my signature program—from three sales...

Are you doing all the things on social media and still wondering why it’s not bringing in clients?👉 Posting every day 👉 Sharing in Facebook groups 👉 Boosting random posts 👉 Following influencer marketi...

Are you posting on social media for your local business and wondering... is this even doing anything?In this episode of Hometown Advantage, I'm breaking down the three types of content every local business owner need...

Welcome back to Hometown Advantage — the podcast for local business owners who want to market smarter, not harder. I’m Nicole Eldridge, Facebook & Instagram ads strategist for local businesses, and today we’re diving into 10 bru...

In this episode, I’m breaking down the real truth about Facebook ads for local businesses — and why they’re hands-down the most effective, scalable, and surprisingly affordable way to grow your business (yes, even on a small budget).

In this episode, we’re taking it all the way back to basics. If you’re a local business owner who’s tired of posting every day with nothing to show for it, this one’s for you.I’m walking you through:Why organic reach...

One of the biggest decisions local business owners face is whether to learn Facebook ads themselves or hire someone to do it for them. In this episode, Nicole breaks down the real costs, time commitment, and results you can expect from each opt...

🎙️ Are you wasting money by missing the most powerful type of Facebook ads? In this episode of Hometown Advantage, I break down retargeting ads - the secret weapon that turns social media scrollers into actual customers for your local business....