Business Growth Spotlight

Ep. 54 The Pink Tax and Beyond: Why Financial Systems Fail Women

Heidi Schalk

Show Notes:

In this episode of the Business Growth Spotlight podcast, host Heidi Schalk is joined by Dr. Barbara Provost, founder of Purse Strings, for a powerful conversation on financial empowerment for women.

They explore the unique financial challenges women face, the societal narratives that contribute to money-related stress, and the mindset shifts needed to build lasting confidence and wealth. Dr. Provost sheds light on common financial missteps, the value of professional guidance, and why so many women feel underserved by traditional financial services.

You’ll also hear about the mission behind Purse Strings, an organization dedicated to arming women with the tools, resources, and education they need to take charge of their financial future.

Bio*

Dr. Barbara J. Provost, EdD, MSEd, MSBM

A trailblazer in financial empowerment, Dr. Barbara Provost is the Founder of Purse Strings LLC, a company dedicated to revolutionizing the way financial professionals serve women. With a deep background in education, research, and business strategy, Barbara recognized a staggering gap in the financial industry—women were being overlooked, leaving $23 trillion in potential business untapped.

Determined to change the narrative, she created PurseStrings.co, a powerful platform where women can access free financial resources to take control of their money with confidence. More than just education, Purse Strings connects women with a trusted network of vetted financial professionals—trained to serve women with the expertise, respect, and tailored guidance they deserve.

Barbara’s work isn’t just about financial literacy; it’s about reshaping the industry to recognize the power of the female market and ensuring women have the tools and professionals they need to thrive financially.


To connect with our guest, click on the links below:

https://www.facebook.com/pursestringsco

https://www.facebook.com/groups/pursestringfinanciallyfearlesswomen 

https://www.instagram.com/pursestringsco/

https://www.tiktok.com/@pursestringsco

https://www.linkedin.com/company/pursestrings/

https://www.youtube.com/channel/UCusras98haVpJ-P4C4d4IXw

Website:  https://pursestrings.co/

Connect with me:

Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/