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Business Growth Spotlight
Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market.
Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals.
Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.
Business Growth Spotlight
Ep.61 Scaling with Strategy: Leadership, Data, and Digital Growth
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk chats with Asmir (Seb) Muminovic, founder of WebConvert, a Shopify-focused conversion rate optimization (CRO) agency. Seb unpacks the critical role CRO plays in boosting e-commerce performance and navigating the increasingly competitive digital landscape. The conversation explores effective marketing tactics, how AI is reshaping customer engagement, and the importance of data-driven decision-making.
Seb also reflects on his journey in the e-commerce world, offering practical insights on building strong client relationships, leveraging analytics for growth, and the realities of scaling a team while maintaining quality and culture.
Bio:
Computer science engineer, ex pro poker player, turned into Data analyst and eventually into Senior CRO strategist.For the past 5 years running my own Shopify CRO agency. Father of amazing 5 year old boy named Alen. Lifelong student of martial arts ( 4x national champion in muay thai, now boxing recreationally) and guitar play. Reading a lot and spending a lot of time with my family. My wife is also my best friend and a mentor in a way. Love barbecues and cooking :)
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/asmir-cro/
Twitter/X: https://x.com/AsmirCRO
Website: https://www.weconvert.agency/
Connect with me:
Spotlight to Scale: Spotlight to Scale Blueprint
LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/